Insights and in-depth knowledge for African marketing professionals

By our News Team | 2023

Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until end June 2023.

Issue 1 2023 (and the 7th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

African Marketing News

Issue 1 2023 of Strategic Marketing for Africa remains current until end June 2023. Illustration: African Marketing Confederation

Our Cover Story in this issue examines how chat commerce, also sometimes known as conversational commerce, is finding fertile ground across Africa among marketers and customer service professionals.

Messaging apps, chatbots, voice assistants and chat apps are being used by large and small companies alike to streamline and support the customer experience.

On a demographically young continent like Africa – where mobile penetration is growing rapidly in key markets such as Nigeria, South Africa, Egypt, Kenya and Ethiopia – the potential for chat commerce’s mobile customer engagement solutions is particularly exciting. 

North African consumer trends unpacked

Also under the spotlight in this issue are the consumer trends that are reshaping the dynamic North African market.

Research undertaken in 2022 highlighted how consumers in the region are expected to increase their spending by 40% over the coming year or two, making it crucial that marketers targeting this audience be sensitive to North Africans’ needs and wants, so as to to place their brands top of mind with this market.

What influences young people in Africa?

How are Africa’s young people – that huge consumer audience aged between 18 and 35 – being influenced? This is what a recent study set out to determine through a survey of 4,500 people in nine countries on the continent.

It found that religion, pop culture and community culture are the biggest influences. Family and friends, as well as social media, are also influential.

Where is the intra-Africa trade rush?

A year on, in which some commentators lament that not much seems to have been achieved by the African Continental Free Trade Area (AfCFTA), we explore progress made to date and what marketers can do to help fulfil the promise of unrestricted trade and a new era of economic prosperity on the continent.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.