
MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
AFRICAN MARKETING NEWS
By our News Team | 2022
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 4 2022 (and the 6th since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Our Cover Story in the latest issue examines how podcasting is rising in prominence as a key part of the marketing mix in Africa, particularly within the often-fickle youth market.
The latest issue of Strategic Marketing for Africa is now available. Photo credit: Supplied
With companies such as NielsenIQ recently announcing that it has developed ways to track podcast impressions and measure the impact of marketing in the podcast space, it is becoming increasingly clear that the channel does yield benefits for brands that are looking for an intimate platform on which to engage a specific audience.
Traditional advertising is still alive and kicking
Also under the spotlight in this issue is Traditional Advertising. Earlier this year, many marketers were surprised when the celebrated Harvard Business Review published an article headlined ‘Why marketers are returning to traditional advertising’. The three respected authors summarised their article as follows: “Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade.”
In Africa, the situation is slightly different and industry experts report that, while digital advertising showed impressive growth during lockdowns, it did not dent traditional platforms, particularly broadcasting and out-of-home media, which remain stronger than in developed countries.
And if you missed the Inaugural AMC Marketing Conference 2022 that was held at Victoria Falls in Zimbabwe recently, our comprehensive coverage includes highlights of speaker presentations and the activities that made up this prestigious event.
Also in Issue 4 2022 of Strategic Marketing for Africa is an analysis of how Indomie Noodles created a new market niche for itself in Nigeria and, in doing so, became a brand legend that has entrenched itself in the minds of local consumers.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it here.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.