The important conversations that Africa’s marketers need to have

By our News Team | 2023

Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until late March 2023.

Issue 4 2022 (and the 6th since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

African Marketing News

Issue 4 2022 of Strategic Marketing for Africa remains current until late March 2023. Photo credit: Supplied

Our Cover Story in the latest issue examines how podcasting is rising in prominence as a key part of the marketing mix in Africa, particularly within the often-fickle youth market. 

With companies such as NielsenIQ recently announcing that it has developed ways to track podcast impressions and measure the impact of marketing in the podcast space, it is becoming increasingly clear that the channel does yield benefits for brands that are looking for an intimate platform on which to engage a specific audience.

Traditional advertising is still alive and kicking

Also under the spotlight in this issue is Traditional Advertising. Earlier this year, many marketers were surprised when the celebrated Harvard Business Review published an article headlined ‘Why marketers are returning to traditional advertising’. The three respected authors summarised their article as follows: “Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade.”

In Africa, the situation is slightly different and industry experts report that, while digital advertising showed impressive growth during lockdowns, it did not dent traditional platforms, particularly broadcasting and out-of-home media, which remain stronger than in developed countries.

And if you missed the Inaugural AMC Marketing Conference 2022 that was held at Victoria Falls in Zimbabwe recently, our comprehensive coverage includes highlights of speaker presentations and the activities that made up this prestigious event.

Also in Issue 4 2022 of Strategic Marketing for Africa is an analysis of how Indomie Noodles created a new market niche for itself in Nigeria and, in doing so, became a brand legend that has entrenched itself in the minds of local consumers.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available to the members of AMC member bodies.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.