Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
AFRICAN MARKETING NEWS
The important conversations that Africa’s marketers need to have
By our News Team | 2023
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until late March 2023.
Issue 4 2022 (and the 6th since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 4 2022 of Strategic Marketing for Africa remains current until late March 2023. Photo credit: Supplied
Our Cover Story in the latest issue examines how podcasting is rising in prominence as a key part of the marketing mix in Africa, particularly within the often-fickle youth market.
With companies such as NielsenIQ recently announcing that it has developed ways to track podcast impressions and measure the impact of marketing in the podcast space, it is becoming increasingly clear that the channel does yield benefits for brands that are looking for an intimate platform on which to engage a specific audience.
Traditional advertising is still alive and kicking
Also under the spotlight in this issue is Traditional Advertising. Earlier this year, many marketers were surprised when the celebrated Harvard Business Review published an article headlined ‘Why marketers are returning to traditional advertising’. The three respected authors summarised their article as follows: “Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade.”
In Africa, the situation is slightly different and industry experts report that, while digital advertising showed impressive growth during lockdowns, it did not dent traditional platforms, particularly broadcasting and out-of-home media, which remain stronger than in developed countries.
And if you missed the Inaugural AMC Marketing Conference 2022 that was held at Victoria Falls in Zimbabwe recently, our comprehensive coverage includes highlights of speaker presentations and the activities that made up this prestigious event.
Also in Issue 4 2022 of Strategic Marketing for Africa is an analysis of how Indomie Noodles created a new market niche for itself in Nigeria and, in doing so, became a brand legend that has entrenched itself in the minds of local consumers.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available to the members of AMC member bodies.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
INFLUENCERS
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Corporate Social Responsibility
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Industry Awards
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Email Marketing
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.