Amazon seals brand partnership with South Africa’s rugby captain

Robert Koen, Managing Director for sub-Saharan Africa at Amazon, says Kolisi embodies resilience, leadership and community values. 

“Our vision is to be South Africa’s most loved store. Who better to partner with than the country’s most loved South African?” notes Koen. “Siya connects authentically with people from all walks of life and shares our commitment to making a real difference in communities across the country.” 

Foundation addresses challenges such as education and gender-based violence 

Kolisi is one of the country’s most highly regarded figures. Through the Kolisi Foundation he works to address inequality through initiatives focused on education, food security and gender-based violence prevention. 

The deal will see Amazon provide crucial educational resources and establish learning labs in underserved locations as part of its commitment to the Kolisi Foundation’s ongoing community programmes. 

“We’ve seen the impact that access to education, support and opportunity can have in a young person’s life, and I’m grateful that this partnership will contribute meaningfully to that work whilst connecting with South Africans in a genuine way,” Kolisi comments. 

Amazon launched in South Africa, its first African market, in May 2024. It is working to grow its profile through various strategic partnerships with various local celebrities and community initiatives.