AMC Awards a celebration of marketing excellence across the continent

One of the eagerly anticipated highlights of the annual AMC conference is the Awards Night and Gala Dinner, when delegates dress up in their finery to honour the continent’s top marketing achievers. 

Each year, the AMC Awards stand as the definitive celebration of marketing excellence across the continent. They span a wide range of categories – eight in total for 2026 – reflecting the depth and diversity of Africa’s modern marketing ecosystem. 

“This year’s judging process was exceptionally competitive, with a remarkable standard of entries received from across the continent,” says Irene Gregory, Executive Secretary General of the African Marketing Confederation.  

“The judges were deeply impressed by the quality, creativity, innovation, strategic thinking, and impact demonstrated in the submissions.

“Whether you placed first, second, or third in your category, reaching the finalist stage is a significant achievement and a testament to the outstanding work being undertaken by organisations and professionals across Africa.” 

2026 Award Winners 

Brand of the Year:  

Stanbic IBTC Bank (Nigeria) 

Campaign of the Year:  

Together4ALimb, Stanbic IBTC Bank (Nigeria) 

Best Cause-Related Campaign:  

Gold: Stanbic IBTC Bank – Together4ALimb (Nigeria) 

Silver: Airtel Malawi – Nzeru Connect (Malawi) 

Bronze: Velocity Marketing – The Hangout (Ethiopia) 

Best Social Media Campaign: 

Gold: Zuri Seasoning (UAC Foods Ltd) – 30 Days of Ramadan Cooking (Nigeria) 
Silver: Stanbic Bank – Think Smart Go Digital (Zambia) 
Bronze: On Time Corporate Travel Ltd – We Take You There (Zambia) 

Best Use of Local Insights: 

Gold: Muse Agency – 12 Million Voices (Tunisia) 
Silver: NSIA Vie Assurances – Tranquillity (Côte d’Ivoire) 
Bronze: National Bank of Malawi –“Ona Pango” — Look at a pangolin (Malawi)  

Most Effective Campaign: 

Gold: Mademarketing – Mercury – Beyond Connection (Angola) 
Silver: Airtel Malawi Plc – Money Tola (Malawi) 
Bronze: Reckitt Benckiser – Durex Unequal Dinner (Nigeria)  

Not-for-Profit / Public Sector: 

Gold: NASENI x AfriLabs – InnovateNaija (Nigeria) 
Silver: NGO BÉNIN VILLES PROPRES (BVP) – Clean Cities (Benin) 
Bronze: World Vision Ghana – Enough Campaign (Ghana)  

Tourism & Destination Marketing: 

Gold: StandUp Midia Ltd (SUM) – Inhambane: A Destination of Excellence, A Future of Opportunities (Mozambique) 
Silver: Dream Big Marketing Consultancy – Tanzania From the People (Tanzania) 
Bronze: AWA – Aviation Week Africa 

“Once again, congratulations to all finalists and winners. Your work continues to elevate the standards of marketing excellence across Africa, and we are proud to celebrate your achievements,” says Gregory. 

“We look forward to recognising and showcasing your contributions as we continue to build a stronger and more impactful marketing profession across the continent.”