AMC Conference: Exploring the influence of AI and AfCFTA on African marketing

The 2026 African Marketing Confederation (AMC) Conference will gather over 400 marketing leaders and enterprise professionals at the Avani Victoria Falls Resort in Livingstone, Zambia, from 23 to 25 September 2026. Hosted in partnership with the Zambia Institute of Marketing under the theme “Africa Rising Through Marketing Leadership, Brand Power and Value Creation,” the flagship assembly will address how artificial intelligence and the African Continental Free Trade Area (AfCFTA) are reshaping brand building, digital trade, and economic growth across 25 member nations.

Featuring a strategic programme of Executive Roundtable Sessions, Strategy Labs, and seven headline speakers, including AMC President Matongo Matamwandi and Avis+ founder Odilon Gbaguidi, the conference is structured to help delegates prove marketing’s economic impact, govern data trust, and scale Africa’s digital exports globally, with delegate registration and accommodation bookings now officially open via the ACCS platform.