A.M.C. MEMBER NEWS

Zambian marketers all geared up for their 26th annual conference

By our News Team | 2023

ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.

The 26th Annual Marketers Conference of the Zambia Institute of Marketing (ZIM) gets underway next week at Livingstone, on the banks of the Zambezi River.

This year’s focus is on ‘Marketing – the Key to Prosperity’ and features a range of top speakers on key topics relevant to the Zambian marketing community. The event, held at the Radisson Blu Mosi-Oa-Tunya Resort, opens on Wednesday 19 April and concludes on Saturday 22 April.

Illustration courtesy of Zambia Institute of Marketing

Among the topics to be discussed are: ‘Tourism’; ‘Investments’; ‘Exports’; ‘Marketing Excellence in the Boardroom’; Tomorrow’s Marketer: Harnessing the Power of AI’; and ‘Customer Service’.

There will also be a ‘Brand Zambia Hackathon’ various workshops and the Annual General Meeting of the ZIM.

Conference concludes with Awards Ceremony and Party

The conference concludes on Saturday evening with the Marketing Awards Ceremony and Winners Party. The theme for this year’s party is ‘Havana Nights’.

In a pre-conference video posted on the ZIM website and social media platforms, Sonile Lintini, Sustainability and Communications Manager for Lusaka-based IHS Towers, explains the relevance of the conference to her professional development.

She says her first experience was at last year’s conference, when she thought she would be at a disadvantage as she works in the business-to-business space. However, the conference interactions helped to confirm that marketing is actually all about relationships, whether in a B2B, B2C or C2C environment.

“It was a very enlightening experience; there were very good sessions that happened there, and the networking was very worthwhile … we came out with some very positive business leads after the [2022] conference,” Lintini says.

“I am looking forward to enhanced experiences [in 2023] … I feel like the Zambia Institute of Marketing set a very high bar [in 2022], so the challenge is actually with them … it will be interesting to see how they develop the programmes that were on offer, the sessions that were on offer, and the top-notch speakers that were on offer. It will be interested to see how they can match, or even top, that in 2023.”

For more information on the 26th Annual Marketers Conference of the Zambia Institute of Marketing, visit the ZIM website here, or its social media pages.

A passenger jet at a gate viewed from the nose with a sunset sky and dark clouds in the background

Airline body urges African governments to act on opening market access

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

Two hockey players battle for the puck along the boards during a game one in blue and one in white

Uganda Tourism Board partners with major European ice hockey league

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Two young women sit together looking at a tablet one in an orange sweater holds a bottle while the other in a pink hoodie eyes the screen

Researchers explain why 10-second micro ads outperform longer spots

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Worker on a ladder painting the yellow storefront of a corner shop labeled supeco and label vie with shoppers and parked vehicles nearby

Competition continues to grow in the Moroccan supermarket sector

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Gold hotel toiletries sachets arranged on a marble bathroom counter including a vanity kit and shower gel beside a glass

Study identifies harmful paradox behind well-meaning green efforts

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Medical professional in a white coat and pink hairnet demonstrates handwashing at a stainless steel station while soldiers watch nearby

President Mahama commissions expanded evaporated milk facility in Ghana

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Diverse group of people posing for a group photo in a bright lobby under an empa banner with 'this is possibility ' text above

Momentum beginning to build for 2027 ACCS gathering in Addis Ababa

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Young woman with curly hair smiling while looking at her phone outdoors wearing earphones

PwC report examines the future of African entertainment and media

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

Four professionals in blue protective coats and hairnets cut a blue ribbon during a factory ceremony celebrating a ribbon cutting event

Unilever investment expands its Vaseline production capacity in Africa

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Group of formally dressed award winners posing on stage with trophies at the world cruise awards ceremony

World MICE Awards in Jamaica honour best African and global achievers

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Five adults in a rural village square talk holding notebooks and papers as they discuss together at sunset

AI won’t replace market research. But it will expose weak strategy

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.