Zambian marketers all geared up for their 26th annual conference

By our News Team | 2023

ZIM conference kicks off on Wednesday and features a range of top speakers on key topics relevant to the local marketing community.

The 26th Annual Marketers Conference of the Zambia Institute of Marketing (ZIM) gets underway next week at Livingstone, on the banks of the Zambezi River.

This year’s focus is on ‘Marketing – the Key to Prosperity’ and features a range of top speakers on key topics relevant to the Zambian marketing community. The event, held at the Radisson Blu Mosi-Oa-Tunya Resort, opens on Wednesday 19 April and concludes on Saturday 22 April.

AMC Member News

Illustration courtesy of Zambia Institute of Marketing

Among the topics to be discussed are: ‘Tourism’; ‘Investments’; ‘Exports’; ‘Marketing Excellence in the Boardroom’; Tomorrow’s Marketer: Harnessing the Power of AI’; and ‘Customer Service’

There will also be a ‘Brand Zambia Hackathon’ various workshops and the Annual General Meeting of the ZIM.

Conference concludes with Awards Ceremony and Party

The conference concludes on Saturday evening with the Marketing Awards Ceremony and Winners Party. The theme for this year’s party is ‘Havana Nights’.

In a pre-conference video posted on the ZIM website and social media platforms, Sonile Lintini, Sustainability and Communications Manager for Lusaka-based IHS Towers, explains the relevance of the conference to her professional development. 

She says her first experience was at last year’s conference, when she thought she would be at a disadvantage as she works in the business-to-business space. However, the conference interactions helped to confirm that marketing is actually all about relationships, whether in a B2B, B2C or C2C environment.

“It was a very enlightening experience; there were very good sessions that happened there, and the networking was very worthwhile … we came out with some very positive business leads after the [2022] conference,” Lintini says.

“I am looking forward to enhanced experiences [in 2023] … I feel like the Zambia Institute of Marketing set a very high bar [in 2022], so the challenge is actually with them … it will be interesting to see how they develop the programmes that were on offer, the sessions that were on offer, and the top-notch speakers that were on offer. It will be interested to see how they can match, or even top, that in 2023.” 

For more information on the 26th Annual Marketers Conference of the Zambia Institute of Marketing, visit the ZIM website here, or its social media pages.