
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
SUPPLY CHAIN
By our African Marketing Confederation News Team | 2026
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
Photo: European Commission
As it seeks to strengthen freight handling along the vital Lobito Corridor, Angola is planning a multimodal logistics platform in Luau, a border town in the Moxico Province of eastern Angola on the border with the DRC.
The modernisation of the Lobito Corridor is a major multi-billion-dollar infrastructure and logistics initiative connecting the Lobito port in Angola through the mineral-rich DRC to Zambia.
Backed by Angola, the DRC, Zambia, and the likes of the US and European Union, it aims to reduce freight transit times significantly.
According to reports by the Africa-focused news agency Ecofin and various Angolan outlets, the IDOM/Globaltec consortium, which is preparing the corridor’s master plan, recently presented the Luau project, which will strengthen cargo-handling capacity and connect to regional road and rail networks to create a multimodal logistics chain.
Warehouses and dedicated industrial areas
“The platform should include warehouses with an initial capacity of 583 tonnes, a fuel terminal, a mineral terminal and dedicated industrial areas. These areas will include facilities for grain milling and precast concrete production, among other activities,” Ecofin reports.
“According to consortium officials, the authorities will launch a public tender after the master plan reaches completion. The tender will award a 30-year concession covering the platform’s design, construction, operation and commercial management.”
Ecofin adds that the United States, the European Union and the African Development Bank have backed the corridor. Public and private investors have now committed more than US$10-billion to the wider development plan.
A July 2026 article in the publication Mining Weekly, quoting Lobito Corridor Transit Transport Facilitation Agency special adviser Kafuta Mulemba, says the development and use of the Lobito Corridor has progressed significantly over the past 12 months in transitioning from a collection of national infrastructure investments into a coordinated regional economic corridor with an established governance structure.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.