Brand agency Penquin strengthens leadership team with two appointments

Brand and communications agency Penquin has announced the appointments of Albert De Andrade as Chief Creative Officer and Lerato Moleko as Strategy Director, strengthening its leadership team as the agency continues to evolve its integrated offering.  

Together, De Andrade and Moleko will lead the SA-based agency’s creative and strategic engines. 

With more than two decades in the advertising and marketing industry, De Andrade is an award-winning creative leader who has crafted campaigns for the likes of Coca-Cola, Discovery, DStv, Ford, Gillette, PepsiCo, P&G and Vodacom.  

According to a media statement from Penquin, his leadership philosophy rests on the conviction that powerful creativity happens where business ambition, strategic intelligence and human imagination meet. 

Meanwhile, Moleko steps into the role of Strategy Director bringing 14 years of experience across business consulting and brand strategy. A seasoned communications practitioner, he specialises in inter-agency collaboration, leveraging digital marketing, and harnessing deep media insights to unlock new growth opportunities for brands.  

Moleko has spearheaded strategic planning at several of Africa’s largest agency networks – among them FCB Africa, Wunderman Thompson, Edelman Africa, and Ogilvy. He has managed key accounts such as South African Tourism, Telkom, Unilever and Mondelez.  

Comments Veronica Moleele, CEO at Penquin: “Our industry is changing rapidly, and our clients are navigating increasingly complex business and communication challenges. Albert and Lerato strengthen our ability to bring different disciplines together around those challenges, helping us create work that is not only creatively powerful and strategically sound, but genuinely capable of moving businesses forward.”