MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
BRAND MILESTONES
Iconic Lego brand turns 90 – but still remains far from retirement
By our News Team | 2022
Created in 1932 in a small carpentry workshop in Denmark, Lego has since evolved into a huge global brand valued at over US$9-billion.
The iconic toy brand Lego celebrated its 90th birthday yesterday (Wednesday, 10 August) with a campaign called World Play Day, in which the company invited families to spend time playing games together at Lego stores, online on the brand’s website, and at Legoland theme parks in various countries.
There was even a birthday ‘cake’ at the head office in Denmark – made of the famous Lego naturally blocks naturally. In all, the massive cake required more than 94 000 blocks and comprised nine layers; one layer for each decade of the brand’s existence.
Image by Matthias Wewering from Pixabay
“Our 90th birthday today gave us the perfect excuse to build this cake! A feast for the eyes if not for the stomach,” Lego noted on its Twitter feed.
“Play has always been the cornerstone of humanity,” said Julia Goldin, Global Chief Product & Marketing Officer at the Lego Group.
Helping to develop crucial life skills
“It’s not only fun, but it’s crucial to helping children develop essential life skills, strengthening family bonds and building communities. But with competing pressures on the lives of parents and children, play is often deprioritised.”
According to The Brick Fan website, since its inception the iconic Lego brick has featured in over 18,000 Lego sets and inspired millions of children and fans to play and create. It’s helped them master engineering, learn about robotics and coding, explore friendships and adventure, explore new digital playgrounds with over 85 mobile and console games, and even enabled them to help design some of the brand’s most popular sets.
The famous brick was even celebrated in the bright lights of Hollywood in ‘The Lego Movie’. In 2015, fuelled by the success of the movie, Lego overtook Ferrari to become the world’s most powerful brand, according to the Brand Finance Global 500 report at the time.
In 2021, the Lego brand was valued at approximately US$9.1-billion, the website Statista reported.
Watch a video of some of the 90th anniversary celebrations here.
Proud and Passionate. Meet the consumers of North Africa
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Massmart using Walmart-inspired tech to improve the online experience
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
How supermarket price promotions can impact demand for other items
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
Tanzanian satellite-based money transfer system may be ‘game changer’
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Insurer launches fun campaign to stop the scourge of ‘hold music’
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
The ‘magic sauce’ that will define the top brands of tomorrow
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
YouTube ad revenue set to power ahead in 2023 after 2022 slowdown
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Targeting young tech-heads? Perhaps NFTs are the way to go?
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Despite Afro-optimism, African brands are less admired than before
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
French supermarket chain to grow African presence and enter Algeria
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.