
Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
BRAND VALUES
By our News Team | 2022
Global tech giant is on track to become the world’s first brand to reach a valuation of one-trillion US dollars.
Apple sits on top of the new Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the first trillion-dollar brand. With a brand value of US$947.1-billion, Apple stands out for its high degree of differentiation and continued diversification across its hardware, software and services portfolio.
Google moves up to second place and is one of the fastest risers in the latest rankings released by the international brand consultancy. It increased in brand value by 79% over the past year, to $819.6-billion.
Photo by Pixabay via Pexels
Google’s suite of work and productivity apps have made it an essential part of consumers’ lives worldwide, the Kantar researchers said.
According to the study, the combined value of the world’s Top 100 most valuable brands has increased by 23% to $8.7-trillion over the past year, highlighting the importance of brand strength in navigating an unsettled global economy.
Thirty-seven brands improved their ranking this year. In 2022, over three quarters of brand value originated from US companies. Media & Entertainment, Business Solutions & Technology Providers, and Retail categories account for over half of the total value of the Top 100 ranking.
Key trends highlighted in Kantar BrandZ’s global study include:
Technology and Luxury brands grew the fastest; 46% for Consumer Technology and 45% for Luxury. Bank and Automotive brands also demonstrated impressive growth; Automotive by 34% and Banks by +30%.
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
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