TOURISM MARKETING

Cape Town strikes triple gold for its destination marketing videos

By our African Marketing Confederation News Team | 2026

Cape Town Tourism says its award-winning campaigns weren’t built around ‘postcard moments’, but around people.

Cape Town Tourism has won three Gold Awards at the prestigious International Tourism Film Festival Africa. The awards recognise the city’s outstanding contributions to tourism, filmmaking and destination marketing.

Founded in 2019, the festival claims to be the only of its kind on the African continent, honouring exceptional and innovative video content that promotes tourism destinations, products and services across all platforms worldwide.

Cape Town Tourism’s CMO Briony Brookes (left) and Head of Digital Marketing, Rhoda Davids, receiving the awards

The festival celebrates TV adverts, social media campaigns, documentaries and promotional films, aiming to recognise the storytellers who inspire travellers to connect and discover.

Cape Town won gold in three categories:

My Cape Town (Best Tourism Campaign 2026).

Go All Out Cape Town (Category: Pride Tourism).

My Cape Town: Armani ‘Mr Poppins’ Minani (Best Episode of a Tourism Campaign).

“Three Gold Awards at the ITFFA; this is everything,” says Briony Brookes, Chief Marketing Officer of Cape Town Tourism.

“This recognition shows that the world responds when you lead with truth. ‘Go All Out Cape Town’ and ‘My Cape Town’ weren’t built around postcard moments but around people.

The grit, the warmth, the complexity that makes Cape Town unlike anywhere else on earth. That’s the story we set out to tell, and these awards confirm we told it well.”

Alderman James Vos, Mayoral Committee Member for Economic Growth and Tourism at the City of Cape Town, adds:

“These awards are a powerful endorsement of the strategic investment in destination marketing and reinforce Cape Town’s position as Africa’s leading tourism destination.

“In a highly competitive global tourism landscape, this recognition boosts the city’s visibility, drives traveller interest and visitor arrivals, and creates economic opportunities for Cape Town’s people.”

Watch Cape Town’s award-winning Go All Out destination marketing video content here and the Armani ‘Mr Poppins’ Minani video here.

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