
Public Relations
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
DIGITAL MARKETING
By our News Team | 2022
The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.
The pandemic resulted in improved digital marketing capabilities for most businesses, according to research by global marketing insights firm WARC and the Mobile Marketing Association (MMA), which has over 800 member companies globally.
Their joint study is a snapshot of how the industry is driving growth and offers takeaways for marketers, agencies and media owners for the challenges arising from current trends. It also highlights future opportunities.
Photo by Mikael Blomkvist from Pexels
The State of the Industry 2022: Modern Marketing in EMEA report is based on input from more than 700 marketing professionals – a mix of client-side, agency, media owner and technology vendor marketers and was conducted across Europe, Middle East and Africa (EMEA) in May and June this year.
Among the highlights of the report:
Paul Stringer, Managing Editor, WARC, said: “As a result of the pandemic, we observe a general improvement in organisations’ digital capabilities. However, measurement and skills’ gaps are clear areas of concern for the industry.
“It is also interesting to observe marketing professionals say they are preparing for the advancement of Web3, which promises to open up new creative and commercial opportunities for brands.”
Communication firm receives recognition for its work on the 2021 Marine Protected Areas (MPA) Day campaign.
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