
Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
MARKETING FORUM
By our African Marketing Confederation News Team | 2024
As in past two years, the TICON Africa IT conference will be hosted concurrently with the marketing gathering.
Ghana has been confirmed as the host of the 2025 African Marketing Confederation conference. This was announced at the conclusion of the 2024 AMC Marketing Forum in Mombasa, Kenya on Friday (27 September).
As in the previous two years, the TICON Africa information technology (IT) conference will be hosted concurrently with the marketing gathering. This is in recognition of the growing synergies between the two sectors in the age of big data, AI and related technologies.
Ghanian marketing and IT delegates celebrate the awarding of the 2025 conferences to Ghana Photo: AMC
The awarding of the event to Ghana marks the first time that the AMC’s conference will be held in West Africa. The host is the Chartered Institute of Marketing, Ghana (CIMG), one of the founding members of the African Marketing Confederation.
Previous hosts of the conference are Zimbabwe, Uganda and, most recently, Kenya.
To jubilant celebrations, AMC President, Helen McIntee, officially handed over the baton to Ghana, noting that Kenya had “set the bar remarkably high” in 2024.
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973. The institute assists organisations, both private and public, to embrace the marketing concept and be marketing oriented in their operations.
In 2020, the CIMG was granted a Parliamentary Act 1021, which gives it the mandate to regulate the standard in marketing practice and the training of marketing professionals in Ghana.
As such, it sets standards for the practice of marketing and regulates the practice of the marketing profession in the country.
The date and venue of the 2025 conference will be announced in due course.

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.