Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
MARKETING FORUM
Excitement as Ghana announced as host of 2025 AMC marketing conference
By our African Marketing Confederation News Team | 2024
As in past two years, the TICON Africa IT conference will be hosted concurrently with the marketing gathering.
Ghana has been confirmed as the host of the 2025 African Marketing Confederation conference. This was announced at the conclusion of the 2024 AMC Marketing Forum in Mombasa, Kenya on Friday (27 September).
As in the previous two years, the TICON Africa information technology (IT) conference will be hosted concurrently with the marketing gathering. This is in recognition of the growing synergies between the two sectors in the age of big data, AI and related technologies.
Ghanian marketing and IT delegates celebrate the awarding of the 2025 conferences to Ghana Photo: AMC
The awarding of the event to Ghana marks the first time that the AMC’s conference will be held in West Africa. The host is the Chartered Institute of Marketing, Ghana (CIMG), one of the founding members of the African Marketing Confederation.
Previous hosts of the conference are Zimbabwe, Uganda and, most recently, Kenya.
To jubilant celebrations, AMC President, Helen McIntee, officially handed over the baton to Ghana, noting that Kenya had “set the bar remarkably high” in 2024.
The Chartered Institute of Marketing, Ghana (CIMG) was founded in July 1981 with the vision to be the voice of marketing practice in Ghana under the Professional Bodies Registration Act 1973. The institute assists organisations, both private and public, to embrace the marketing concept and be marketing oriented in their operations.
In 2020, the CIMG was granted a Parliamentary Act 1021, which gives it the mandate to regulate the standard in marketing practice and the training of marketing professionals in Ghana.
As such, it sets standards for the practice of marketing and regulates the practice of the marketing profession in the country.
The date and venue of the 2025 conference will be announced in due course.
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Why trust has become a critical asset for hotel industry marketers
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Consumers have doubts about products when they’re designed by AI
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
Top African marketing voices confirmed for AMC 2026
Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.
Broadcast Research Council confirms launch of total video measurement
New industry currency will bring South African television and online video audiences together in a single measurement system.