Internal appointments beef up Kantar’s management team in MEA region

She is deeply enthusiastic about Africa and its potential and is the founder of Africa Life – Kantar’s most distinctive insights programme about Africa, its trends and people. 

Diagne grew her Kantar career through a series of critical roles – from Managing Director of Francophone Africa to Managing Director for Nigeria, and, ultimately Managing Director for West Africa in 2021.

Daniel Oseman adds Chief Growth Officer, West, East & Central Africa, to his remit as Managing Director, East Africa. 

“Having led Kantar’s East Africa Insights business for the last three years, Oseman passionately believes in the power of insight to help brands grow. With over 14 years of research experience, he has extensive knowledge of brands’ business challenges in the region, making him an ideal partner to help guide our clients,” the company says in a media statement.

“In his new dual role, he will help deepen Kantar’s data and technology strategy to shape the brands of tomorrow.”

Astrid Ricketts appointed Sustainable Transformation Practice Lead, Middle East & Africa. 

Ricketts has been integral to the launch of Kantar’s Sustainability Practice in the region, delivering strategic insight and advice to help businesses and brands futureproof through sustainable transformation. Insights from Kantar’s Sustainability Index further help shape solutions to societal and environmental problems facing consumers and businesses today.

“I’m delighted to see our talent grow into roles of increased responsibility. Ndeye, Dan and Astrid are inspiring leaders and well-known industry experts whose success is shaping the brands of tomorrow,” says Adeola Tejumola, Executive Managing Director for Middle East & Africa at Kantar.

“Also, they are testimony to our commitment to creating rewarding career paths and meaningful progression within the company.”