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Globally renowned Liverpool Football Club has forged ahead with the establishment of its first official standalone retail stores in South Africa, marking a major milestone in the club’s global retail expansion.
The English Premier League club’s new Cape Town store is located at the upmarket Canal Walk Mall and opened on 12 May, while the store located in the Mall of Africa in Johannesburg opens on 15 May, bringing the official LFC retail store experience to Africa for the first time.
These are the 24th and 25th stores the club has opened globally. According to a statement from Liverpool, it “continues to operate more standalone stores than any other sports team worldwide, with a growing presence across key international markets”.
Official launch events planned
Official store launch events will be held in Cape Town on 19 May and in Johannesburg on 21 May, bringing together fans, special guests and the local community to mark the occasion.
Launch activities will include appearances by African-born Bruce Grobbelaar, who made more than 600 appearances in goal across 13 years with the club.
Supporters will also see the Champions League trophy up close, with appearances from official mascot Mighty Red and a series of cultural activity and fan engagement events also taking place across the week.
“These store openings are an important moment for us,” says Lee Dwerryhouse, Senior Vice-President of Merchandising at LFC. ““South Africa has a deep and passionate Liverpool fan base, and we’re proud to create new ways for supporters to connect with the club.
“The launch activity across the week reflects the scale of that support, and we’re looking forward to celebrating with fans in Cape Town and Johannesburg as we continue to grow our global retail presence.”
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