Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico

Mothibeli joins Ornico from AGB Nielsen Media Research South Africa, where she served as Associate Director and Commercial Lead.  

She played a leading role in Nielsen’s advertising intelligence offering, working with agencies, advertisers, broadcasters, media owners and other industry stakeholders to interpret advertising activity, identify ad-spend patterns and extract greater value from market data. 

In all, she spent almost 10 years with Nielsen, joining the company in 2017 as a Client Services Executive. 

Extensive industry experience 

Mothibeli’s expertise spans advertising intelligence, ad-spend analysis, audience measurement and custom media research. She has developed and commercialised data-led solutions, managed strategic industry relationships and supported clients across retail, automotive, telecommunications, FMCG and financial services. 

According to Ornico, the appointment comes as the industry’s need for dependable advertising intelligence becomes increasingly important. Agencies need to benchmark investment, advertisers need to understand competitor activity, and media owners need visibility into the categories and brands driving the market. 

The company notes that it intends to help provide that continuity while developing advertising-intelligence capabilities that reflect local realities and international best practice. 

“We’ve been in the ad-spend game for over two decades, but the arrival of Hopolang Mothibeli still feels like a massive win for us,” comments Oresti Patricios, CEO of Ornico. 

“She’s a veteran who truly ‘gets’ the perspective of both broadcasters and agencies. After years of collaborating on industry councils, I know her experience is second to none, but it’s her commitment to the industry’s growth that makes this partnership so exciting.”