
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
MARKETING SCHOLARS
By our African Marketing Confederation News Team | 2026
Well-known academic’s sustained performance in the rankings shows local scholars can build global careers while remaining rooted in Africa.
For the fifth consecutive year, Professor Robert Ebo Hinson, has been ranked Africa’s Number One Marketing Scholar in the recently released 2026 AD Scientific Index rankings.
A Ghana-based academic at the University of Ghana Business School and member of the Chartered Institute of Marketing, Ghana (CIMG), he is also an accomplished speaker and has been a regular feature at African Marketing Confederation conferences.
The 2026 ranking simultaneously places Professor Hinson as Ghana’s leading Business and Management scholar.
Professor Robert Ebo Hinson. Photo: Supplied
AD Scientific Index rankings are built on measurable research indicators including citations, H-index performance, publication productivity and global scholarly impact. Unlike popularity-driven recognitions, the rankings reward sustained intellectual contribution over time.
In Professor Hinson’s case, the numbers are as follows: over 8,700 Google Scholar citations, an H-index above 50, more than 150 peer-reviewed journal publications, and over 45 authored and edited books.
Bridging the gap between academic research and commercial relevance
Comments the Chartered Institute of Marketing, Ghana in a social media post: “What makes this achievement so significant is his ability to operate at the intersection of theory and practice. As a Full Member of CIMG, his work bridges the gap between academic research and commercial relevance, influencing banks, governments, and multinational corporations across the continent.
“His sustained performance proves that African scholars can build globally respected intellectual careers while remaining rooted on the continent. Professor Hinson is participating in marketing scholarship and defining its modern history.”
For years, African scholarship has often struggled for equal recognition within international academic systems dominated by Western institutions. Professor Hinson’s sustained performance suggests that African scholars are increasingly shaping global conversations from within Africa itself.

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