Creative leadership changes announced at ad agency Hunt Lascaris

By our News Team | 2023

Incumbent COO heads to Amsterdam to head creative side of the TBWA Adidas business, while local office unveils new head.

Africa-focused ad agency TBWA\Hunt Lascaris has announced the appointment of Carl Willoughby as its Chief Creative Officer, to replace outgoing COO Pete Khoury.

The latter is moving to Amsterdam in the Netherlands to take up a new role within TBWA as Global Chief Creative Officer on the Adidas business. The move comes after eight years as CCO in South Africa.

Industry Appointments

Pete Khoury is moving from SA to Amsterdam to become TBWA’s Global Chief Creative Officer on the Adidas business. Photo credit: Supplied

Willoughby says he plans to build upon the strong foundation that Khoury established – including the culture of innovation, talent empowerment and growth.

Among his successes as an advertising generalist in the finance, alcohol, broadcast, motor and FMCG industries at several SA-based creative agencies, Willoughby was ranked as among the top executive creative directors in South Africa in 2021.

More recently, he led Nissan to global creative recognition with Nissan Shwii, a voice-command navigation system that operates in the Zulu language.

Rapidly grown through the agency ranks

 “Willoughby has been with TBWA for almost nine years and has rapidly grown through the ranks, leading some of our most relevant and innovative campaigns,” says Karabo Denalane, CEO of TBWA\Hunt Lascaris.

“[His] cross-functional experience as a creative leader over his 20-year career makes him an invaluable addition to the team as we continue pushing boundaries and setting new standards across the continent.” 

Meanwhile, Khoury says his departure does not mean he is lost to the collective in South Africa.

“It has always been very fulfilling for me to grow, teach and nurture talent throughout my career. Sharing my knowledge and filtering global trends through the lens of African realities has always created compelling, distinctive work for our clients,” he states.

“The time for Africa is now as the continent pulses with energy that the rest of the world is still working towards. I’m excited about the opportunities that lie ahead for TBWA\Hunt Lascaris and the TBWA Collective as a whole.

“In my evolved position I will continue to spearhead mutually beneficial opportunities for South Africa and the local TBWA Collective through my global lens to ensure that clients continue receiving the best possible service and solutions.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.