LinkedIn moves to reduce the ‘AI slop’ filling the platform

For digital marketers and organisations using AI to generate content, the world is suddenly becoming a more difficult place. 

LinkedIn is the latest platform to announced that it is taking aim at what it calls ‘AI slop’ – low-quality, mass-produced content overwhelming the feeds of its users. 

On Thursday, 30 July, the business-focused social media platform confirmed that it has added a feature that enables users to click a ‘seems like AI slop’ button to flag posts that appear to have been generated by artificial intelligence. 

Hari Srinivasan, Chief Product Officer of the LinkedIn Ecosystem, said in a blog post: “AI slop is a top priority for all of us. We really care about this. People come to LinkedIn to connect with real people and share their real perspectives, ideas and expertise.” 

He explained the rationale behind the move: “We are ramping the ability for members to tell us if they believe a post or comment seems like AI slop. Slop is hard to define and the definition changes; this lets us tune our models and make better feeds. 

“For anyone who shares content, we will test a way to privately flag, in your analytics dashboard, when members feel your post may have come off as inauthentic or heavy use of AI. This approach is based on two learnings.   

“First, AI and slop are not the same thing; many people refine thoughts with AI, and we believe they want to know when they sound inauthentic. Second, we want members to get feedback from real humans on what sounds authentic – not just have an AI detector review it and get it wrong.” 

Pangram, an artificial intelligence detection platform, published a study in early July 2026 which found that LinkedIn had the highest proportion of AI-generated content pieces. 

Internet users have become frustrated with inauthentic posts 

TechCrunch, an online news publication focused on the tech industry, says the LinkedIn decision reflects a broader shift across online publishing platforms to cut back on AI content, “as people have grown frustrated with the computer-written, inauthentic posts filling the web”. 

Substack – an online publishing platform that lets independent writers, creators, podcasters, and video makers send newsletters and content directly to subscribers – recently added a tool to help users identify when content is AI-generated.  

Digg, a startup platform that offers an alternative to existing community forums, has laid off a large number of staff and is reworking its operating model after being overwhelmed by spam content from bots.  

Digg CEO, Justin Mezzell, said “the internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts”.