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INDUSTRY APPOINTMENTS
Market research company Ask Africa appoints Jezile Dhlamini
By our African Marketing Confederation News Team | 2026
Dhlamini brings close to 20 years of insights experience across varied industries and sectors to her new role.
African market research company Ask Africa has announced the appointment of Jezile Dhlamini as its Chief Client Partner. The appointment became effective from 1 May 2026.
In her new role she will lead the Client Partners Division, closely working with the Commercial and Research Services divisions to develop insights solutions that empower clients in Africa’s fast-evolving markets.
Dhlamini brings close to 20 years of insights experience across varied industries and sectors, such as FMCG and financial sector (retail and regulatory).
“She built her foundation in insights generation and management on the market agency side and has since gone on to establish a record of accomplishment in delivering actionable insights solutions that have shaped brand growth and customer experience management for global organisations operating across African markets,” Ask Africa says in a press release.
Jezile Dhlamini. Photo: Supplied
Prior to joining Ask Africa, Dhlamini served as a Senior Specialist Analyst at the Financial Sector Conduct Authority (FSCA) and formerly held senior roles at Evolution Finance Group (formerly known as Real People Finance Group), Diageo, Statistics South Africa, and Pernod Ricard, amongst others. She is also an honorary Ask Africa alumnus.
Research industry is at an inflection point
Says Andrea Rademeyer, CEO and Founder of Ask Africa: “The industry is at an inflection point, where established consumer narratives and viewpoints are constantly being challenged and strong client partnerships have never been more critical to empower clients to better navigate the complex environments they operate in.
“Furthermore, clients are requiring deeper strategic insight and more value-accretive insights solutions from their agency partners to keep up with rapid shifts in consumer behaviour and expectations.
“Jezile’s vision for this role aligns perfectly with this and our values.”
Ask Africa delivers consumer insights, brand and reputation tracking, and customer experience studies across the continent.
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