Marketing Society of Rwanda joins the African Marketing Confederation

Through its membership of the AMC, the Marketing Society of Rwanda gains access to professional standards, certification frameworks, research, thought leadership, and best practices that will help strengthen marketing excellence among local practitioners. 

“The AMC is also a strategic partner in advancing the recognition of marketing as a key driver of business growth, competitiveness, innovation and national development. Its experience, continental reach and professional credibility will support MSR as it builds institutional capacity, develops professional standards, and creates greater opportunities for Rwandan marketers to learn, network and participate in regional initiatives – including the annual AMC conference,” he states. 

“Marketing is evolving rapidly, driven by digital transformation, artificial intelligence, data analytics, changing consumer behaviour and the growth of AfCFTA. These developments require marketers to continuously learn, collaborate and share knowledge beyond national borders.” 

MSR is now focused on establishing a strong foundation and its immediate priorities are: 

• Growing a vibrant membership community by bringing together marketing professionals, business leaders, entrepreneurs, academics and students. 

• Strengthening institutional capacity by establishing robust governance structures, professional standards and operational systems that ensure transparency, sustainability and effective service delivery. 

• Building strategic partnerships with government institutions, academia, civil society, the private sector and development partners. 

• Developing professional learning opportunities through training, certification pathways, research, thought leadership, networking events and mentorship programmes. 

• Strengthening regional and continental engagement by participating in AMC initiatives and supporting knowledge exchange across Africa. 

Indicative of its commitment to positioning Rwanda as a centre for marketing excellence on the continent, MSR also intends bidding to host a future AMC conference. 

MSR office bearers 

Moses Kazoora, President of the Marketing Society of Rwanda, is a board member of  several institutions in Rwanda and one of East Africa’s leading marketing and strategic communications professionals.  

With more than 15 years of experience spanning government, the private sector, development finance and civil society, he has built a distinguished career leveraging marketing, strategic communications and stakeholder engagement to strengthen institutions, influence public policy, mobilise partnerships and accelerate sustainable development. He is currently serving as Communications Specialist at the African Development Bank (AfDB) Rwanda Country Office. 

The founding Vice President of MSR is Patricia Allen Garuka. She is a Chartered Marketer and CIM Member (MCIM) with a diploma in professional marketing, an advanced diploma in communication, advertising and marketing, and an honours degree in industrial and fine art from Makerere University in Uganda. 

She is currently the acting head of Marketing, Corporate Affairs and Citizenship for BPR Bank and has over 16 years’ experience in marketing, communication and brand management with various FMCG brands. 

You can find out more about the Marketing Society of Rwanda here.