Tiger Brands pushes bread-on-the-streets strategy for Albany brand
Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
BRAND ICONS
Nigeria’s once-popular Okin Biscuits brand is planning a comeback
By our African Marketing Confederation News Team | 2026
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Okin Biscuits, a popular Nigerian brand in the 1980s and ‘90s – but now off the market for close on two decades – is planning a comeback.
Its factory in the city of Offa, in Kwara State in south-western Nigeria, has resumed operation after lying dormant for 17 years.
An advertisement from the Okin Biscuits heyday
However, the company has cautioned that this was a technical trial run rather than a product trial, with the primary objective being to determine whether the production line can viably be brought back to life.
Rehabilitation of the production line involves replacing a range of after critical components that were removed during the years that the factory was inactive.
Still more work to be done
“At this stage, we were not concerned about colour, appearance or achieving the final Okin recipe. The objective was simple: Can we bring this line, silent for 17 years, back to life? And we did!” the company said in a statement to local media. Electricity has also had to be reconnected.
“There’s still work ahead. More testing. More calibration. More rehabilitation. And, of course, getting that familiar Okin taste and quality exactly right before the biscuits return to the market,” the company noted.
It added: “One step at a time. Okin is coming back.”
According to the Premium Times Nigeria newspaper, Okin Biscuits is one of the indigenous Nigerian biscuit brands associated with the industrial history of Kwara State.
The company was founded in 1980 by Emmanuel Adesoye, a prominent businessman and educationist from Offa.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
SA’s new radio measurement survey approaches first full annual sample
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.