
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
A.M.C. NEWS
By our African Marketing Confederation News Team | 2026
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, there’s still time to step forward.
The stage is set and the spotlight is waiting. But now you have a little more time. The nominations deadline for the 2026 African Marketing Confederation Awards has been extended to 31 July 2026.
A scene from the 2025 AMC Awards in Ghana
“The response to this year’s awards has been nothing short of phenomenal! We are thrilled to announce that the final deadline has officially been extended,” the AMC says in a social media post.
“From every corner of our vibrant continent, we have been inspired by an overwhelming showcase of marketing brilliance, pan-African innovation and visionary leadership.”
Each year, the awards are a highlight of the annual AMC Conference, and 2026 will be no exception as high-achieving African marketers, marketing teams and campaigns are recognised for their excellence.
The gathering, hosted by the Zambia Institute of Marketing (ZIM), takes place from 23-25 September in Livingstone, home to the mighty Victoria Falls. The awards are presented on the closing night as a glittering finale to the gathering of Africa’s marketing elite.
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the African Marketing Confederation is inviting you to step forward. You may self-nominate or you may nominate others.
Categories reflect depth and diversity
The AMC Awards stand as the definitive celebration of marketing excellence across the continent. They span a wide range of categories, reflecting the depth and diversity of Africa’s modern marketing ecosystem. This year’s categories are as follows:
To be considered for the respective awards, entries must be able to demonstrate innovation, leadership, creativity and measurable impact within Africa’s marketing landscape.
You can find out more about the 2026 African Marketing Confederation Awards, submit a nomination by 31 July, or watch a short awards video here.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

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Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.