
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
A scene from the 2025 AMC Awards in Ghana
The stage is set and the spotlight is waiting. But time is running out. Nominations for the 2026 African Marketing Confederation Awards close on 26 June.
Each year, the awards are a highlight of the annual AMC Conference, and 2026 will be no exception as high-achieving African marketers, marketing teams and campaigns are recognised for their excellence.
This year’s conference, hosted by the Zambia Institute of Marketing (ZIM), takes place from 23-25 September in Livingstone, home to the mighty Victoria Falls. The awards are presented on the closing night as a glittering finale to the gathering of Africa’s marketing elite.
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the African Marketing Confederation is inviting you to step forward. You may self-nominate or you may nominate others.
Categories reflect depth and diversity
The AMC Awards stand as the definitive celebration of marketing excellence across the continent. They span a wide range of categories, reflecting the depth and diversity of Africa’s modern marketing ecosystem. This year’s categories are as follows:
To be considered for the respective awards, entries must be able to demonstrate innovation, leadership, creativity and measurable impact within Africa’s marketing landscape.
You can find out more about the 2026 African Marketing Confederation Awards, submit a nomination by 26 June, or watch a short awards video here.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.