Popular North African grocery app now targets continent’s southern tip

By our News Team | 2022

Algerian-founded mobile app says it sees the potential of South Africa’s growing online shopping audience.

Yassir, the super app claimed to be the most valuable start-up in North Africa, has announced that it will soon be launching its on-demand grocery delivery services in South Africa. 

Founded in 2017 by Algerian native and Stanford University PhD, Noureddine Tayebi, the Yassir mobile app has expanding its footprint to six countries and 45 cities, where it is used by more than eight-million users. 

‘Yassir’ means ‘easy’ in Arabic, which speaks directly to the company’s mission to make people’s lives easier, says Yassir South Africa General Manager, Timothy Kiluba, in a media statement.

Online Shopping

Yassir South Africa General Manager, Timothy Kiluba (Photo credit: Yassir)

“More than another grocery delivery service, Yassir aims to completely transform customers’ shopping experiences through offering unprecedented convenience, with targeted delivery times of just under 30 minutes,” Kiluba states. 

Yassir claims a more affordable shopping experience

“Our platform offers a one-stop-shop marketplace for thousands of products that are all housed and transported from dedicated sites that are exclusive to Yassir, ensuring quick and easy delivery right to our customers’ doorsteps. And, unlike other apps, we do not inflate product prices on our platform, providing a far more affordable shopping experience.”  

According to Kiluba, customer experience and simplicity of use are key USPs of the app.

Having raised US$193.25-million in the five years since the company’s launch, it is now the most valuable start-up in North Africa and one of the highest-valued companies in Africa and the Middle East, Yassir claims in its media statement. The company has a presence in Algeria, Morocco, Tunisia and parts of French-speaking Africa,

The app now plans to use its funding to drive its expansion into other parts of the continent, beginning with South Africa, where the grocery delivery market is growing exponentially. According to recent Statista research, the SA market is expected to grow to 7.3-million users by 2027 and see compound annual growth rates of 12.5% for the next five years. 

“As one of the largest and most developed countries on the continent, South Africa represents an enormous opportunity for Yassir, with a rapidly expanding grocery delivery market as more consumers move online. We’re very excited to be bringing our platform to the local market and hope to play a large part in driving the industry’s growth as local households enjoy the benefits of our services,” Kiluba says.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.