Partnership to develop Web3 solutions for brands in SSA region

By our News Team | 2023

Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.

Brand communications network, Ogilvy Africa, has announced a strategic partnership with Kenyan-founded blockchain company Savannah Labs. The aim is to become a leading developer of Web 3.0 (Web3) solutions for brands and marketers in sub-Saharan Africa.

According to the two companies, their joint vision for a more democratic version of today’s online world is one where “Web3 will reduce the control of data by the few, empowering individuals to connect, collaborate and transact peer-to-peer”.

Online Strategy

Mowgli Dodhia (left) and Vikas Mehta. Photo credit: Ogilvy Africa/ Savannah Labs

The duo add that Web 3, underpinned by blockchain technology and the Metaverse, will change our relationships with the online world profoundly.

Through this agreement, Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies currently available in the two organisations.

Ogilvy Africa brings its solution expertise in marketing and a deep understanding of the continent, while Savannah Labs brings technology expertise in blockchain and other Web3 technologies.

A great leveller for developed and emerging markets

“The recency of Web3 could prove to be a great leveller for developed and emerging markets. We believe the most valuable marketing use cases of Web3 are yet to be established. Through this partnership with Savannah, we wish to bring the tools to marketers and brands in Africa to explore the potential of Web3 for their businesses,” says Vikas Mehta, Chief Executive Officer at Ogilvy Africa.

“Together with Savannah Labs, we are creating a sandbox for leading marketers and bold brands to play with Web3 and shape their future with our help,” he adds.

The offerings will be available to clients in all 39 countries across sub-Saharan Africa where Ogilvy Africa operates, with the company claiming that this is the first of its kind in East, Central and West Africa.

Mowgli Dodhia, CEO and co-founder of Savannah Labs, notes: “Our aim is to help brands and enterprises navigate the emerging world of Web3 by forging strategic alliances between organisations. Our partnership is tech and blockchain-agnostic, so we can help people find the perfect solutions for their business strategies, existing tech stacks and ambitions in Web3.”

“There are immense opportunities to deliver innovative and exciting experiences for brands, businesses and their audiences across the continent over the coming years.”

According to Wikipedia, Web3 is an idea for a new iteration of the World Wide Web which incorporates concepts such as decentralisation, blockchain technologies and token-based economics.

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.