PRCA Africa NextGen announces Lerato Motloung as its new Chair

Motloung, Account Director at Havas South Africa, succeeds Cherná Lutta, who steps down after growing the Africa NextGen Group into one of PRCA Africa’s most active communities. 

Joining Motloung in the new leadership team is Sarah-Justine Ward, Social and Influencer Lead at marketing and PR agency Clockwork, who has been appointed Vice-Chair under a succession model that will see her assume the Chair role after serving alongside Motloung for two years.  

Thulisa Mvandaba, PR Account Manager at Havas South Africa, also joins the committee. 

A voice for early-career communications professionals  

As Chair, Motloung will take a seat on the PRCA Africa Executive Committee, giving early-career communications professionals a voice in the association’s strategic direction. 

“I am incredibly honoured to have been appointed chairperson of the PRCA Africa NextGen Board. Having benefited from the guidance, mentorship and opportunities that this industry has afforded me throughout my career, I see this role as an opportunity to pay it forward and help create meaningful pathways for the next generation of communications professionals,” Motloung says. 

“My vision for the NextGen Board is to continue building a more connected, inclusive and future-ready profession by creating opportunities for learning, mentorship, professional development and industry engagement. There is exceptional talent emerging across Africa, and I am passionate about ensuring young practitioners have access to the networks, resources and support they need to thrive. 

“I look forward to working alongside the committee, PRCA Africa and our industry partners to empower future leaders and strengthen the communications profession across the continent.” 

PRCA Africa is a member-led initiative to bring together the Africa PR and communications community, with the support of the PRCA. The Public Relations and Communications Association claims to be the world’s largest professional PR body. Headquartered in London, it represents more than 35,000 public relations professionals in 70 countries.