PRODUCT INNOVATION

The smart little girl with the very bold product idea

By our News Team | 2022

Top Lego marketer finds that innovative product ideas can come from anywhere – including young fans of the brand.

Good marketers and product managers know that great product ideas can come from anywhere – including customers who know your brand and what it stands for.

Such was the recent experience of Ula Bieganska, Head of Lego Marketing for the Middle East and Africa. In a post published on LinkedIn, she explains how she received a voice mail with the sweet voice of a little girl.

“Hi Ula, this is Shaikha, I have a business idea for the Lego Group. I made those glasses with Lego Bricks and all my friends love them and would like to have similar. I would like to partner for a Lego Glasses project and could design more of different types for you.”

Product Innovations

Ula Bieganska via LinkedIn

A positive response from LinkedIn audience

Intrigued, Bieganska posted a photo of the glasses and asked her LinkedIn audience what they thought, and whether the company should invest in the idea.

The response was immediate and overwhelmingly positive. “I think this would be a worthwhile investment. I love that this idea came from a kidpreneur!” wrote one respondent. “What a brilliant idea,” wrote another. “Amazing!!!!!!!” said a third.

And how did Bieganska respond to her youthful would-be marketer? “I congratulated her on the idea and passed it to people who actually work on this type of initiatives,” she said.

Lego is one of the world’s great brands and was founded in Denmark in 1932 in the workshop of carpenter Ole Kirk Christiansen. The name in Danish stands for ‘Leg Godt’ which means ‘play well’.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.