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Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2026
Shedding of staff forms part of a turnaround strategy for the retailer, as it seeks to strengthen its performance in Southern Africa.
South Africa’s struggling Spar supermarket chain has announced that it will be implementing a voluntary severance programme in certain unspecified areas of the business.
It says it “is part of a broader reset designed to align the group’s cost base with current trading conditions and to ensure that Spar is structured appropriately in order to support future sustainable growth”.
New Spar CEO Reeza Isaacs. Photo: Spar Group
A statement, released to the Johanneedurg Stock Exchange, further noted: “Spar has identified a set of structural initiatives to realign its cost base with prevailing trading conditions and medium-term margin objectives.”
The company also emphasised that the process does not affect the group’s independent retailers or the services it provides to the retail network.
New CEO appointed
The announcement highlights the retailer’s recent difficulties, which have been compounded by high investment costs related to IT infrastructure, including the rollout of its SAP system.
In the wake of its difficulties, Spar recently appointed a new CEO, Reeza Isaacs, to succeed Angelo Swartz, who spent more than two decades with the company in various roles. He resigned in February 2026. Isaacs was previously CFO.
Shortly after taking over on 1 March 2026, Isaacs commented: “I step into the CEO role with absolute clarity on where we are and what must be done to accelerate the turnaround of our core business.
“Spar remains a strong, cash-generative business with a powerful independent retailer network. Our focus now is on increasing the pace of execution – strengthening performance in Southern Africa, improving margin resilience and ensuring that the work already done to simplify the group and strengthen the balance sheet translates into sustainable performance improvement.”
He added: “We are now refining our promotional approach and strengthening commercial discipline to ensure that revenue growth increasingly translates into sustainable profitability.”

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

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What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.