
MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
SUPPLY CHAIN
By our News Team | 2022
More than 140,000 retailers in Kenya and Uganda will enjoy improved product assortment and affordability, company says.
Twiga Foods, the Kenyan-based business-to-business marketplace platform that sources produce directly from farmers and delivers it to urban retailers, has opened a new distribution centre in Tatu City, 16 kilometres north of Nairobi.
The 18 500 square-metre facility that will allow Twiga to link farm produce with manufacturers and brand owners across East Africa.
Photo courtesy of Twiga
“This will give access to over 140,000 retailers, which will improve product assortment and affordability across the region,” said Peter Njonjo, Twiga’s Chief Executive, at the official opening ceremony.
He added that the world-class facility will help push the company’s daily handling capacity to 8-million kg and form the backbone of Twiga’s supply chain in Kenya and Uganda.
Njonjo further stated that the distribution centre will ensure convenient and affordable distribution of food and retail commodities in the region.
President of Kenya attends official opening
Among those present at the ceremony was the President of Kenya, William Ruto, and the Cabinet Secretary for Trade, Investment and Industry, Moses Kuria.
Twiga noted in a media statement that the facility has the latest logistics and warehouse technology. These include large-capacity storage areas fitted with racking systems, banana rooms, modern dock-door systems, and product scanners which have enhanced food traceability, among other functions.
The automated facility will see the company expand its overall capacity and ability to deliver a selection of fresh produce and retail products to customers.
“In the last eight years, Twiga has touched over 140,000 small retailers across Kenya – about 25% of the entire industry,” the company says.
“In our journey, we have built a deep understanding of how to innovate in the African retail market. We are embracing independent retailers and giving them greater access to high-quality foods, produce and consumer goods by leveraging the latest technology and the ubiquity of mobile phones, combined with modern distribution and logistics.”
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.