
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
THE METAVERSE
By our News Team | 2023
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
While senior marketing executives are undoubtedly showing interest in the Metaverse as a tool to enhance their business goals, there is much uncertainty as to how to go about it.
According to Deloitte’s 2023 Global Marketing Trends report, only 10% of the top marketers it surveyed believe the Metaverse is irrelevant to their industry. But nearly half (45%) say they face difficulty with developing or implementing the technology. Many also emphasise that the path toward Metaverse adoption is not yet clear cut.
Photo by Fauxels from Pexels
“There remain questions about which Metaverse platform to join based on where customers are most likely to end up. Some brands reported tentatively exploring existing spaces, while others reported considering developing their own,” Deloitte says in a blog post published on its website.
The consultancy suggests that brands across industries start to consider the role the Metaverse might play in their marketing strategy in the medium to long term. In the coming year, based on its fieldwork with more than 1000 CMOs, Deloitte recommends:
“Interest in the Metaverse is growing rapidly, with many brands expecting to use [it] to link the physical and virtual worlds over the next one to two years,” Deloitte notes.
While more business-to-consumer industries have been getting a jump on developing a Metaverse strategy, the survey indicates that even industries such as energy, resources, industrials, life sciences and health care are gravitating toward the technology.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Experienced auto industry marketer joins after almost two decades with the Volkswagen and Audi brands in SA.
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.