
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
THE METAVERSE
By our News Team | 2023
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
While senior marketing executives are undoubtedly showing interest in the Metaverse as a tool to enhance their business goals, there is much uncertainty as to how to go about it.
According to Deloitte’s 2023 Global Marketing Trends report, only 10% of the top marketers it surveyed believe the Metaverse is irrelevant to their industry. But nearly half (45%) say they face difficulty with developing or implementing the technology. Many also emphasise that the path toward Metaverse adoption is not yet clear cut.
Photo by Fauxels from Pexels
“There remain questions about which Metaverse platform to join based on where customers are most likely to end up. Some brands reported tentatively exploring existing spaces, while others reported considering developing their own,” Deloitte says in a blog post published on its website.
The consultancy suggests that brands across industries start to consider the role the Metaverse might play in their marketing strategy in the medium to long term. In the coming year, based on its fieldwork with more than 1000 CMOs, Deloitte recommends:
“Interest in the Metaverse is growing rapidly, with many brands expecting to use [it] to link the physical and virtual worlds over the next one to two years,” Deloitte notes.
While more business-to-consumer industries have been getting a jump on developing a Metaverse strategy, the survey indicates that even industries such as energy, resources, industrials, life sciences and health care are gravitating toward the technology.
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.