
‘Best Global Brands Report 2023’ finds that brand growth is slowing
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
THE METAVERSE
By our News Team | 2023
Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.
While senior marketing executives are undoubtedly showing interest in the Metaverse as a tool to enhance their business goals, there is much uncertainty as to how to go about it.
According to Deloitte’s 2023 Global Marketing Trends report, only 10% of the top marketers it surveyed believe the Metaverse is irrelevant to their industry. But nearly half (45%) say they face difficulty with developing or implementing the technology. Many also emphasise that the path toward Metaverse adoption is not yet clear cut.
Photo by Fauxels from Pexels
“There remain questions about which Metaverse platform to join based on where customers are most likely to end up. Some brands reported tentatively exploring existing spaces, while others reported considering developing their own,” Deloitte says in a blog post published on its website.
The consultancy suggests that brands across industries start to consider the role the Metaverse might play in their marketing strategy in the medium to long term. In the coming year, based on its fieldwork with more than 1000 CMOs, Deloitte recommends:
“Interest in the Metaverse is growing rapidly, with many brands expecting to use [it] to link the physical and virtual worlds over the next one to two years,” Deloitte notes.
While more business-to-consumer industries have been getting a jump on developing a Metaverse strategy, the survey indicates that even industries such as energy, resources, industrials, life sciences and health care are gravitating toward the technology.
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.
New Australian study find that images, rather than colours, are much better at signalling product variety.
AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.