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Zambia tourism agency

Zambia tourism taking off

A 2022 cabinet directive to Zambia’s government agencies to actively bid to host major international events is bearing fruit for the hospitality sector, with the Lusaka and Livingstone hosting of global conferences in recent months.

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Man in a light gray suit stands at a podium addressing a seated audience in a conference room with a large waterfall image on a screen behind him and event banners to the left

Africa’s economic reset requires moving from ambition to execution

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Portrait of a smiling black woman with long curly hair wearing a white sweater with black lace neckline hoop earrings and a gold pendant against a gray backdrop

Momentum Group appoints chief marketing and communications officer

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Woman presenter explains a data dashboard on a large screen to colleagues in a brick walled office conference room

AI and algorithm-led engagement among the challenges facing marketers

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Male long distance runner in a blue nike singlet with a race bib that reads kipchoge  on his chest running outdoors

Absa bank launches pan-African campaign with athlete Eliud Kipchoge

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Strategic Marketing for Africa Magazine
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