AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
A.M.C CONFERENCE 2025
2026 African Marketing Confederation conference heads to Zambia
By our African Marketing Confederation News Team | 2025
Zambia confirmed as the host nation for next year’s marketing and ICT gatherings as Ghana passes the baton.
The Zambia Institute of Marketing (ZIM), one of the founder members of the African Marketing Confederation, is to host the 2026 AMC Conference. The announcement was made at the conclusion of the 2025 AMC Conference in Accra, Ghana.
The Zambian marketing and ICT delegations celebrate the 2026 host nation announcement
In keeping with previous years, the Technology Information Confederation Africa (TICON Africa) annual conference will run concurrently with the marketing conference. This is in recognition of the growing synergies between marketing and ICT. The host for the TICON Africa Conference is the ICT Association of Zambia (ICTAZ).
Other AMC and TICON Africa members who bid for the 2026 conference were Malawi and Botswana.
Zambian delegates are jubilant
The announcement of Zambia’s winning bid was greeted by tumultuous applause and shouts of jubilation from the Zambian contingent, as they made their way to the stage to hold aloft the trophy awarded at each conference to the country that will take on the challenge of hosting the following year’s gathering.
In a subsequent statement posted on social media, the President of the Zambia Institute of Marketing (ZIM), Mwewa Besa, said the conference will be held in the town of Livingstone, at Victoria Falls.
“This landmark event will bring together marketing leaders, professionals and stakeholders across the continent to exchange ideas, build networks, and shape the future of marketing in Africa,” he said.
The dates of the 2026 conference have not yet been announced.
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