Roxana Ravjee joins Havas as its new CEO for the Africa region
She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.
A.M.C CONFERENCE 2025
2026 African Marketing Confederation conference heads to Zambia
By our African Marketing Confederation News Team | 2025
Zambia confirmed as the host nation for next year’s marketing and ICT gatherings as Ghana passes the baton.
The Zambia Institute of Marketing (ZIM), one of the founder members of the African Marketing Confederation, is to host the 2026 AMC Conference. The announcement was made at the conclusion of the 2025 AMC Conference in Accra, Ghana.
The Zambian marketing and ICT delegations celebrate the 2026 host nation announcement
In keeping with previous years, the Technology Information Confederation Africa (TICON Africa) annual conference will run concurrently with the marketing conference. This is in recognition of the growing synergies between marketing and ICT. The host for the TICON Africa Conference is the ICT Association of Zambia (ICTAZ).
Other AMC and TICON Africa members who bid for the 2026 conference were Malawi and Botswana.
Zambian delegates are jubilant
The announcement of Zambia’s winning bid was greeted by tumultuous applause and shouts of jubilation from the Zambian contingent, as they made their way to the stage to hold aloft the trophy awarded at each conference to the country that will take on the challenge of hosting the following year’s gathering.
In a subsequent statement posted on social media, the President of the Zambia Institute of Marketing (ZIM), Mwewa Besa, said the conference will be held in the town of Livingstone, at Victoria Falls.
“This landmark event will bring together marketing leaders, professionals and stakeholders across the continent to exchange ideas, build networks, and shape the future of marketing in Africa,” he said.
The dates of the 2026 conference have not yet been announced.
Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
New framework for understanding how emotions shape behaviour online
Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Kenya’s Stanbic Bank takes a bet on expanding its retail customer base
Bank moves its focus from corporate and investment banking as it unveils plans to target retail customers and small businesses.
Uganda’s marketing body elects a new Chairperson and Board
Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.
Pepsi brand moves from refreshing drinks to revitalising showers
Brand continues a trend of food and beverage licensing moving into the beauty sector by collaborating on shower and lip-care products.
Agency asks whether Africa’s marketing future is already happening
While the global marketing industry debates what the next big consumer trend might be, Africans are getting on with embracing major change.
Retailer Massmart makes senior marketing leadership appointment
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
Coke campaign encourages sharing meals and better work-life balance
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
