CORPORATE LOGOS

A logo must stand out, but also convey your brand’s core values

By our News Team | 2023

Simplicity and consistency are important factors. So too are choosing the right colours and having a unique element.

A logo is the face of a business, the first thing potential customers and stakeholders see when they interact with your organisation.

So, what makes an outstanding logo? Writing in Entrepreneur magazine, Kendra Stephen, founder of BrandProtector.com, lists a series of top tips that can help marketers develop a logo that represents the brand and resonates with customers. Among them:

Photo by Caroline Cagnin from Pexels

Keep it simple

Simplicity is key when it comes to designing a memorable logo. Think of iconic logos like Nike’s swoosh or McDonald’s golden arches. Both are simple yet instantly recognisable. A simple logo is more likely to be memorable and easy to reproduce across different mediums, including print and digital. Cluttered and complicated logos can be challenging to read and detract from your message.

Make it unique

Your logo should be distinguishable from your competitors. This can be achieved through the use of bold colours, interesting shapes or an unusual font. For example, the Amazon logo uses a distinctive arrow that also doubles as a smile, making it more memorable. Your logo should leave a lasting impression in the minds of your target audience. It is crucial to create a logo that goes beyond just being visually appealing. It has to stand out while capturing the essence of your brand in a way that resonates with your customers on a deeper level.

Choose the right colours

Colour is an essential element of any logo, and the right choices can evoke specific emotions and feelings. Consider the psychology of colours when choosing the right colour scheme for your logo. For example, blue is often associated with trust and professionalism, while red can signify passion and excitement. Red is said to evoke hunger and urgency, which could be why fast-food chains such as KFC use it in their logos.

Be consistent

Your logo should be used consistently across all marketing materials, including your website, social media profiles and printed materials. Consistency helps to reinforce your brand identity and make your logo more memorable over time.

You can read the full article here.

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