Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
EXECUTIVE APPOINTMENTS
Advertising and communications agency Avatar appoints Managing Partner
By our African Marketing Confederation News Team | 2025
Experienced industry executive Nash Koosialee joins the group from VML, where she was Client Service Director.
Full-service advertising and marketing communications agency, Avatar, has appointed Nash Koosialee to the role of Managing Partner.
She has over two decades of experience and has held senior leadership positions at agencies such as Ogilvy, Wunderman Thompson and VML, providing marketing and communications services to brands such as Vodacom, DStv, Shell and Nestlé.
Nash Koosialee. Photo: LinkedIn
She joins the Avatar Agency Group from VML, where she was Client Service Director.
“Recognised as one of the most commercially impactful leaders in her previous agencies, Nash is known for her strategic acumen, collaborative approach, and ability to grow both people and business,” Avatar says in a press release.
“Her career spans telecommunications, financial services, FMCG, retail and healthcare. She has consistently driven growth, built long-standing client relationships, and delivered award-winning campaigns.”
Koosialee holds a BA in Marketing Communication from AAA School of Advertising, as well as a Digital Marketing certification from Red and Yellow Creative School of Business.
“We are looking forward to seeing her immerse herself in the various campaigns and creative work that we handle daily,” comments Lynda Fiebiger, Managing Director of Avatar Johannesburg. Avatar has offices in Johannesburg and Durban, and a virtual hub in Cape Town.
“For us, staying ahead of the curve when it comes to delivering exceptional, creative work that moves audiences and elevates our clients, both in creative expression and technological innovation, is why we brought her on board.”
Koosialee says she is passionate about mentorship, team development and championing women in leadership.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.