
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
ADVERTISING CREATIVITY
By our News Team | 2022
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
The One Club for Creativity has announced that Suhana Gordhan, Executive Creative Director at Cape Town-based ad agency Duke Group, has been appointed to represent South Africa on its international board of directors.
Gordhan is among a group of 21 creative leaders from around the world who will begin three-year terms on the international board.
According to the New York-based organisation, board members are drawn from countries with the largest advertising communities and are selected based on three criteria. The individuals must be prominent international creatives; be respected leaders in their given fields; and exert influence in their respective regions.
Photo credit: Supplied
Board is an impressive group of professionals
Kevin Swanepoel, CEO of The One Club, said one of the reasons the club is so prestigious is because of its exceptional board, which comprises an impressive group of prominent professionals.
“Gordhan is a renowned global creative leader who will play a key role in furthering our mission to support and elevate the global creative community, as well as solidify the relevance of our mission in South Africa,” noted Swanepoel.
As a member of the international board, Gordhan will:
Other new members of the board include representatives from Hong Kong, India, Finland, Australia, China, the US and Japan.

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