An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Cape Town creative director appointed to prestigious ad industry board
By our News Team | 2022
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
The One Club for Creativity has announced that Suhana Gordhan, Executive Creative Director at Cape Town-based ad agency Duke Group, has been appointed to represent South Africa on its international board of directors.
Gordhan is among a group of 21 creative leaders from around the world who will begin three-year terms on the international board.
According to the New York-based organisation, board members are drawn from countries with the largest advertising communities and are selected based on three criteria. The individuals must be prominent international creatives; be respected leaders in their given fields; and exert influence in their respective regions.
Photo credit: Supplied
Board is an impressive group of professionals
Kevin Swanepoel, CEO of The One Club, said one of the reasons the club is so prestigious is because of its exceptional board, which comprises an impressive group of prominent professionals.
“Gordhan is a renowned global creative leader who will play a key role in furthering our mission to support and elevate the global creative community, as well as solidify the relevance of our mission in South Africa,” noted Swanepoel.
As a member of the international board, Gordhan will:
- provide input and feedback on the club’s ongoing global programming;
- help elevate The One Show and ADC Annual Awards in rankings in South Africa;
- connect the club with advertising and design universities and schools; and
- recommend candidates to serve as awards judges.
Other new members of the board include representatives from Hong Kong, India, Finland, Australia, China, the US and Japan.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.