Grey Advertising Africa announces big account win to start new year
By our News Team | 2022
Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.
Grey Advertising Africa has been confirmed as the new creative agency for Rand Merchant Bank (RMB), the corporate and investment arm of FirstRand Bank Limited. FirstRand and its subsidiaries operate in several African countries – including Botswana, Namibia, Nigeria and South Africa.
“The strong values on which RMB was built drive our business, as does our constant pursuit of innovation. Grey share a similar value set, with a passion for creativity and commerciality, and bring diverse capabilities that will energise and bring to life our brand promise of ‘Traditional Values. Innovative Ideas’,” says RMB’s Chief Marketing Officer, Alison Badenhorst.
Megan Rexazin via Pixabay
Working with an iconic brand
“The Grey team is thrilled to be working with this iconic brand. We share the same ambition around the role creativity and innovation play in driving growth for the RMB brand and business,” adds Paul Jackson, Grey’s CEO.
“As we learned more about the RMB culture, values and collaborative spirit, it became clear that RMB was different from other corporate and investment banks. We can’t wait to get started.”
Grey is the advertising network of Grey Group, which ranks among the largest global communications businesses. Its parent company is WPP, the British-based multinational communications company that has more than 100 000 employees.
In December, Grey Africa announced that it had celebrated “a year of success” and “weathered many storms” during 2021.