AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
A.M.C. CONFERENCE
African Marketing and Tech Conferences to Shape Continent’s Digital Future
Ghanaian Times | 2025
The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will host joint conferences from August 20-22, 2025 at Accra’s Labadi Beach Hotel, bringing together over 500 delegates from 35 African countries to address digital transformation across the continent.
The event launched on May 15 with industry leaders emphasizing the critical intersection of marketing and technology in Africa’s economic development.
David Gowu, President of TICON Africa, stated: “The 2025 conference will position delegates at the forefront of Africa’s digital economy through vital insights and future-shaping conversations.” The AMC conference will focus on “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology,” while TICON Africa’s theme centers on “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence.”
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