
WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
A.M.C. CONFERENCE
Ghanaian Times | 2025
The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will host joint conferences from August 20-22, 2025 at Accra’s Labadi Beach Hotel, bringing together over 500 delegates from 35 African countries to address digital transformation across the continent.
The event launched on May 15 with industry leaders emphasizing the critical intersection of marketing and technology in Africa’s economic development.
David Gowu, President of TICON Africa, stated: “The 2025 conference will position delegates at the forefront of Africa’s digital economy through vital insights and future-shaping conversations.” The AMC conference will focus on “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology,” while TICON Africa’s theme centers on “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence.”

Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.

Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.

Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.

‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.