Launching a new product during a recession can pay off, study shows
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
A.M.C. CONFERENCE
African Marketing and Tech Conferences to Shape Continent’s Digital Future
Ghanaian Times | 2025
The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will host joint conferences from August 20-22, 2025 at Accra’s Labadi Beach Hotel, bringing together over 500 delegates from 35 African countries to address digital transformation across the continent.
The event launched on May 15 with industry leaders emphasizing the critical intersection of marketing and technology in Africa’s economic development.
David Gowu, President of TICON Africa, stated: “The 2025 conference will position delegates at the forefront of Africa’s digital economy through vital insights and future-shaping conversations.” The AMC conference will focus on “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology,” while TICON Africa’s theme centers on “Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence.”
Corruption remains top ethical concern for African PR professionals
On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.
Nestlé appoints a new CEO for its Central and West Africa region
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
KitKat leverages its famous tagline and gives it a modern twist
Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.
Publicis Groupe wins City of Cape Town’s communications business
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Namibian shoppers are under the whip as food prices rise sharply
Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.
US pizza chain Papa John’s makes first foray into Central Africa
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Boost your marketing career in 2025 with the AMC’s short courses
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Better ports and logistics infrastructure will boost Tunisia’s economy
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
Australian study finds that confusing labels are driving food waste
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Kenya plans to clamp down on the marketing of unhealthy foods
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
