P.R. & COMMUNICATIONS

African Media Agency expands operations by opening a Ghana office

By our African Marketing Confederation News Team | 2025

Experienced journalist and communications consultant Angela Akua Asante to head agency’s third office on the continent.

African Media Agency (AMA), an independent pan-African communications and public relations firm with a presence in 30-plus African markets, has launched on-the-ground operations in Ghana.  

 

This will complement its existing offices in Abidjan, Durban and New York. 

Angela Akua Asante

Photo: African Media Agency

To lead this new operation, AMA has appointed Angela Akua Asante as Senior Communications Consultant. This follows her fruitful collaboration with the agency since 2023 as an independent consultant on various pan-African health-related projects.  

 

Asante is a highly experienced French-English strategist who has led PR campaigns, content strategies, mediations and media productions for the European Union and the Embassy of France in Ghana, among others.  

 

Her extensive background includes working as the Ghana-based French-speaking correspondent for the BBC World Service’s BBC Afrique and covering four FIFA World Cup tournaments across men’s and women’s football. 

 

Vibrant, entrepreneurial and full of creative energy 

 

“Ghana has long been one of our most active markets: vibrant, entrepreneurial and full of creative energy,” says Eloïne Barry, founder and CEO of African Media Agency. “Our presence here strengthens our role as a partner for brands seeking to enter or expand across Africa.” 

 

The move comes at a time when Ghana continues to assert itself as one of West Africa’s most stable, innovative and forward-looking economies, ANA says. 

 

According to the World Bank, Ghana’s GDP is projected to grow by 4.4% in 2025, driven by strong performance in services, agriculture, digital innovation and renewable energy.  

 

The country has also become a rising hub for fintech, creative industries and tech-enabled entrepreneurship, attracting regional and global investors eager to tap into its young, connected population. 

 

AMA’s Ghana office will provide the agency’s full suite of services – from strategic communication and media relations to market research, digital content and event management. 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.