Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
P.R. & COMMUNICATIONS
African Media Agency expands operations by opening a Ghana office
By our African Marketing Confederation News Team | 2025
Experienced journalist and communications consultant Angela Akua Asante to head agency’s third office on the continent.
African Media Agency (AMA), an independent pan-African communications and public relations firm with a presence in 30-plus African markets, has launched on-the-ground operations in Ghana.
This will complement its existing offices in Abidjan, Durban and New York.
Photo: African Media Agency
To lead this new operation, AMA has appointed Angela Akua Asante as Senior Communications Consultant. This follows her fruitful collaboration with the agency since 2023 as an independent consultant on various pan-African health-related projects.
Asante is a highly experienced French-English strategist who has led PR campaigns, content strategies, mediations and media productions for the European Union and the Embassy of France in Ghana, among others.
Her extensive background includes working as the Ghana-based French-speaking correspondent for the BBC World Service’s BBC Afrique and covering four FIFA World Cup tournaments across men’s and women’s football.
Vibrant, entrepreneurial and full of creative energy
“Ghana has long been one of our most active markets: vibrant, entrepreneurial and full of creative energy,” says Eloïne Barry, founder and CEO of African Media Agency. “Our presence here strengthens our role as a partner for brands seeking to enter or expand across Africa.”
The move comes at a time when Ghana continues to assert itself as one of West Africa’s most stable, innovative and forward-looking economies, ANA says.
According to the World Bank, Ghana’s GDP is projected to grow by 4.4% in 2025, driven by strong performance in services, agriculture, digital innovation and renewable energy.
The country has also become a rising hub for fintech, creative industries and tech-enabled entrepreneurship, attracting regional and global investors eager to tap into its young, connected population.
AMA’s Ghana office will provide the agency’s full suite of services – from strategic communication and media relations to market research, digital content and event management.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.