Africa’s best marketers and campaigns to be lauded at AMC Awards
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
RETAIL
By our News Team | 2023
Kenyan-based e-health startup, MyDawa, gets US$20-million to grow its footprint in both the online and offline spaces.
While B2C e-commerce platforms in Africa are in a state of flux and many struggle for profitability, specialist B2C retail platforms may be on the rise.
MyDawa, the Kenyan-based e-health startup, has recently secured a US$20-million investment from Alta Semper Capital, a UK-based frontier-markets private equity investor.
Kenyan online pharmacy, cosmetics and personal care retailer, MyDawa, is attracting significant international investment
MyDawa is an online pharmacy, cosmetics and personal care retailer. It also provides consultations, tests, referrals and a patient help desk.
Apart from its growing online presence among Kenyan consumers, the company also operates in the physical pharmacy environment and recently bought the Ugandan pharmacy chain, Guardian Health, which has 19 outlets in and around Kampala.
MyDawa was established in 2016 with the vision of revolutionising healthcare services in Africa through its digital platform and innovative offerings.
According to the website Afrikan Heroes, which covers the continent’s start-up sector, the founders set out to create a comprehensive health platform that caters to the needs of users seeking convenient, reliable and affordable healthcare solutions.
An expanding network of walk-in pharmacies
“Initially focused on e-pharmacy services, MyDawa has diversified its portfolio over time. It now offers online and in-person consultations, laboratory services, and operates an expanding network of walk-in pharmacies and health centres,” Afrikan Heroes reported.
“The company’s diversified approach enables it to reach a broader audience and cater to various healthcare needs effectively.
“In addition to its core services, MyDawa has introduced its own branded products, expanding its offerings beyond third-party medications. Moreover, the company plans to open its technology infrastructure to fulfilment, assisting other businesses in the healthcare sector to scale their operations.”
In general, the retail pharmacy sector in sub-Saharan Africa – whether online or in the physical space – is evolving.
Trendtype, a London-based emerging markets consultancy, says that, in 2021, Ghanaian health startup mPharma bought a 55% stake in Ugandan chain Vine Pharmacy. The latter sells medicines, nutraceuticals and cosmetics across Uganda, as well as in Rwanda and South Sudan.
In the same year, fund manager XSML – which has offices in the Netherlands, Kampala and Kinshasa – made its fourth investment in Ugandan pharmacy chain Ecopharm. The chain has since doubled its store network to 15 branches.
Submissions sought in several categories, culminating in the Campaign of the Year. Awards form part of the AMC Conference 2024.
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Strong Africa-based and international speaker lineup for African Marketing Confederation’s annual conference in late September.
Khaled Ramadan moves from previous role as Commercial Manager for Nestlé Nigeria and now oversees operations in 16 countries.
Unification of Wasoko and MaxAB builds on growing trade ties between North and East Africa, serving informal retailers in five countries.
Among her responsibilities is enhancing operations and driving consistent adoption of its operating culture across 37 African offices.
How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.
Company veteran Manaswita Singh takes on new role focused on deepening relationships with local, regional and multinational clients.
Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.
Her sporting profile and passion for fitness align with brand’s increasing product focus on health and wearable fitness devices.
Applications for continent’s highest professional marketing designation are now open. Two-day orientation coincides with Mombasa conference
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.