AGM is told of a busy and successful year for Ghana’s marketers

By our News Team | 2023

National President of CIMG details a range of initiatives, research projects and education programmes for Ghana’s marketing practitioners.

The Chartered Institute of Marketing, Ghana recently held its 33rd Annual General Meeting, with the CIMG’s National President, Dr Daniel Kasser Tee, giving an account of the Governing Council’s stewardship along the seven-point agenda spanning the year under review (2022).

Dr Kasser Tee echoed the decision of the CIMG Governing Council to emphasise advocacy on marketing-related matters, particularly those based on scientific research. As an example, he highlighted the completion of the second wave of the CIMG Customer Satisfaction Index (CSI) in 2022 for the Banking Industry, as well as the collection of data for Business Schools.

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CIMG National President, Dr Daniel Kasser Tee. Photo courtesy of CIMG

“We have had successful stakeholder discussions to pilot similar surveys for the other sectors”, he added.

The National President expressed his enthusiasm for the completion of the CIMG Regional Brand Index survey, which was conducted across all 16 regions of Ghana to unearth and highlight the economic and tourism potentials of each region. 

Following the publication of the survey results, there had been many stakeholder engagements with selected ministries, departments and agencies, as well as with some private sector organisations. The studies would, in future, be completed and published annually, he said.

Dr Kasser Tee added that CIMG will continue to commemorate World Consumer Rights Day “by expanding activities to involve both consumers and corporate organisations that provide goods and services, as per its mandate under section 3e of the Chartered Institute of Marketing, Ghana Act 2020 (Act 1021)”.

He highlighted the institute’s solid relationship with corporate organisations, the media and other professional bodies that have led to some “remarkable collaborations across the continent”. 

CIMG membership drive via various collaborations

The CIMG was also engaged in a membership drive via collaborations with traditional, technical universities and a number of tutorial colleges, which are serving as Tuition Centres for the Professional Marketing Qualifications (PMQ). These collaborations were all aimed at driving membership and promoting the PMQ, Dr Kasser Tee said.

The National President expressed special appreciation to two personalities whose outstanding work ethic and contributions had enhanced the growth of the institute: Dr Francis Mensah Sasraku and Mr Adam Sulley. Their experience from academia and industry could not be understated. 

Dr Kasser Tee said that, because of their unparalleled contributions to successfully assimilate the PMQ programme in Ghana, CIMG’s professional qualifications examinations held in June and December 2022 had produced a remarkable pass rate of 92%. This was a “commendable achievement worthy of celebration”.

As part of the CIMG membership drive, the National President reported that the Continuing Professional Development (CPD) programme, which was launched to serve the career progression path of marketing professionals, had successfully produced its first batch of Chartered Marketers, who had completed a one-year CPD. 

He said qualified marketing professionals have been encouraged to register for the programme by completing the CPD record card, which gains them points towards achieving prestigious Chartered Marketer status.

On efforts to beef up the staff strength of the secretariat, Dr Kasser Tee mentioned the inclusion of several new staff, with plans in place to engage more people to strengthen the secretariat. 

He added that “following the notable achievement of strictly utilising digital payment platforms across all CIMG activities, we have continued digitising the institute’s database and processes for effective and increased business transformation”.

In conclusion, Dr Kasser Tee acknowledged the Governing Council and the various committees for their support, as well as the Registrar/CEO and staff of the institute for their sterling performance in the year under review. He also thanked the CIMG membership for their unrelenting support over the past year.

In his address, CIMG patron, Professor Stephen Adei, called for integrity from marketing practitioners.

“One of the things I have found – whether it is a personal or institutional brand, a product or service brand – at the end of the day, integrity wins. If you are not a man or woman of integrity, your product cannot stand the test of what you claim for and you will soon lose out,” he said.

The night was filled with excitement as 57 new practitioners were inducted into CIMG membership, and candidates who excelled in subject areas and/or passed a particular PMQ pathway were recognised for their achievements.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.