Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
A.M.C. CONFERENCE 2025
All professions should cultivate a fluency in marketing and technology
By our African Marketing Confederation News Team | 2025
Chartered Institute of Marketing, Ghana (CIMG) President says African professionals need to ‘break silos’ to reposition the continent.
The joint African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) conferences current taking place in Accra, Ghana reflect an urgent need for every professional, regardless of their function, to cultivate a fluency in the dynamic areas of marketing and technology-led transformations.
This is according to Michael Ibbiw, President of the host association, the Chartered Institute of Marketing, Ghana (CIMG). He was speaking during the gathering, which concludes on Friday night (22 August 2025).
“I believe we are here to break silos; we are here to equip ourselves to position our continent – Africa,” the CIMG President said.
“The Chartered Institute of Marketing, Ghana is proud to be part of this landmark event. We see this platform as an opportunity to exchange ideas, share practical insights and highlight the marketing and technology strategies that are shaping modern businesses in Africa.
CIMG’s Michael Ibbiw addresses conference delegates
“The conference, to us at CIMG, is a commitment to knowledge, to collaboration and to shaping a future where Africa strives to trust to its natural strengths and to technology. It shows a firm, bright future for those of us who are linked to the marketing profession.”
Vision to bring African marketers together
Helen McIntee, President and co-founder of the African Marketing Confederation (AMC) emphasised to delegates at the Accra conference, the fourth since the founding of the confederation, that member countries had grown from the six founding members to now number 16 national marketing organisations.
“Our vision was to bring African marketers together to find unique African solutions to unique African problems. Now that we have 16 members, I think we are achieving that vision of bringing marketing professionals together.
“We have also signed collaborations with the Chartered Institute of Marketing in the UK, the Asian Marketing Federation and the European Marketing Confederation,” McIntee said.
“We are internationalising the AMC to put African marketing professionals well and truly on the global stage by sharing and networking.”
She noted that the conference was providing delegates with “a little bit of fun, a lot of knowledge sharing, and a lot of insights gained from your fellow delegates”.
The marketing gathering is being held alongside that of the technology event in recognition of the growing synergies between the two fields in Africa. The venue is the Labadi Beach Hotel.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.