A.M.C. CONFERENCE 2025

All professions should cultivate a fluency in marketing and technology

By our African Marketing Confederation News Team | 2025

Chartered Institute of Marketing, Ghana (CIMG) President says African professionals need to ‘break silos’ to reposition the continent.

The joint African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) conferences current taking place in Accra, Ghana reflect an urgent need for every professional, regardless of their function, to cultivate a fluency in the dynamic areas of marketing and technology-led transformations.

This is according to Michael Ibbiw, President of the host association, the Chartered Institute of Marketing, Ghana (CIMG). He was speaking during the gathering, which concludes on Friday night (22 August 2025).

“I believe we are here to break silos; we are here to equip ourselves to position our continent – Africa,” the CIMG President said.

“The Chartered Institute of Marketing, Ghana is proud to be part of this landmark event. We see this platform as an opportunity to exchange ideas, share practical insights and highlight the marketing and technology strategies that are shaping modern businesses in Africa.

CIMG’s Michael Ibbiw addresses conference delegates

“The conference, to us at CIMG, is a commitment to knowledge, to collaboration and to shaping a future where Africa strives to trust to its natural strengths and to technology. It shows a firm, bright future for those of us who are linked to the marketing profession.”

Vision to bring African marketers together

Helen McIntee, President and co-founder of the African Marketing Confederation (AMC) emphasised to delegates at the Accra conference, the fourth since the founding of the confederation, that member countries had grown from the six founding members to now number 16 national marketing organisations.

“Our vision was to bring African marketers together to find unique African solutions to unique African problems. Now that we have 16 members, I think we are achieving that vision of bringing marketing professionals together.

“We have also signed collaborations with the Chartered Institute of Marketing in the UK, the Asian Marketing Federation and the European Marketing Confederation,” McIntee said.

“We are internationalising the AMC to put African marketing professionals well and truly on the global stage by sharing and networking.”

She noted that the conference was providing delegates with “a little bit of fun, a lot of knowledge sharing, and a lot of insights gained from your fellow delegates”.

The marketing gathering is being held alongside that of the technology event in recognition of the growing synergies between the two fields in Africa. The venue is the Labadi Beach Hotel.

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