A.M.C. CONFERENCE 2025

All professions should cultivate a fluency in marketing and technology

By our African Marketing Confederation News Team | 2025

Chartered Institute of Marketing, Ghana (CIMG) President says African professionals need to ‘break silos’ to reposition the continent.

The joint African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) conferences current taking place in Accra, Ghana reflect an urgent need for every professional, regardless of their function, to cultivate a fluency in the dynamic areas of marketing and technology-led transformations. 

 

This is according to Michael Ibbiw, President of the host association, the Chartered Institute of Marketing, Ghana (CIMG). He was speaking during the gathering, which concludes on Friday night (22 August 2025). 

 

“I believe we are here to break silos; we are here to equip ourselves to position our continent – Africa,” the CIMG President said.

 

“The Chartered Institute of Marketing, Ghana is proud to be part of this landmark event. We see this platform as an opportunity to exchange ideas, share practical insights and highlight the marketing and technology strategies that are shaping modern businesses in Africa. 

CIMG’s Michael Ibbiw addresses conference delegates

CIMG’s Michael Ibbiw addresses conference delegates

“The conference, to us at CIMG, is a commitment to knowledge, to collaboration and to shaping a future where Africa strives to trust to its natural strengths and to technology. It shows a firm, bright future for those of us who are linked to the marketing profession.” 

 

Vision to bring African marketers together 

 

Helen McIntee, President and co-founder of the African Marketing Confederation (AMC) emphasised to delegates at the Accra conference, the fourth since the founding of the confederation, that member countries had grown from the six founding members to now number 16 national marketing organisations. 

 

“Our vision was to bring African marketers together to find unique African solutions to unique African problems. Now that we have 16 members, I think we are achieving that vision of bringing marketing professionals together.  

 

“We have also signed collaborations with the Chartered Institute of Marketing in the UK, the Asian Marketing Federation and the European Marketing Confederation,” McIntee said.  

 

“We are internationalising the AMC to put African marketing professionals well and truly on the global stage by sharing and networking.” 

 

She noted that the conference was providing delegates with “a little bit of fun, a lot of knowledge sharing, and a lot of insights gained from your fellow delegates”. 

 

The marketing gathering is being held alongside that of the technology event in recognition of the growing synergies between the two fields in Africa. The venue is the Labadi Beach Hotel. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.