AMC Chartered Marketer


By our News Team | 2023

The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation that will be awarded to senior marketers in recognition of their
experience and skills.

“The launch of the Chartered Marketer (Africa) is the culmination of years of hard work by an exceptional team. This professional qualification is the first of its kind,” explains AMC president Helen McIntee. “We believe we have put together a programme of
exceptional quality and academic and professional rigour. The credential of Chartered Marketer (Africa) will only be awarded to the top marketers who prove that they are among the most knowledgeable, highly-qualified and accomplished professionals on the continent. I will be delighted to welcome our first group of qualifying participants in May
2023,” she says.

AMC Chartered Marketer

The African Marketing Confederation

The Chartered Marketer (Africa) is the first Pan-African professional marketing
qualification of its kind. “It acknowledges an individual’s professional status as one of
Africa’s most distinguished marketing practitioners. It validates a commitment to best
marketing practices, continued self-development and a dedication to excellence in
practical and academic marketing applications in Africa,” McIntee expands.

The criteria for marketing professionals to apply for the Chartered Marketer (Africa)
designation include 10 years’ broad marketing experience – three years of which has
been completed at a senior level. Applicants must also have a recognised marketing
degree that can be authenticated by a marketing institutional authority and is also
recognised by the relevant AMC member country’s national marketing body. Applicants

need to hold the highest industry or professional accreditation in their own country.
Current membership of an African marketing body which is a certified member of the
AMC is also required. McIntee notes that alternative arrangements can be made if there
is not a marketing association or institute in the applicant’s country. The application
process includes the submission of a full portfolio of qualifications and experience

There are a range of benefits for professionals holding the Chartered Marketer (Africa)
designation, including exclusive access to the AMC Chartered Marketer (Africa) Alumni
Club, a listing on the AMC Directory as a preferred supplier of marketing services, and
exclusive access to the AMC’s job market page. Designees will receive recognition for
accomplishing the highest level of professional marketing on the African continent and
they may include the Chartered Marketer (Africa) designation logo on all personal
branding materials, to highlight their level of marketing skills to peers and associates.

Applications for the first Chartered Marketer (Africa) programme close on 31 March
2023. For more information, marketing professionals can visit
www.africanmarketingconfederation.org/chartered-marketer-africa or contact

The AMC is a Pan-African body of marketing professionals that brings together the
national marketing bodies and associations of numerous African countries. Members
are committed to the ongoing development of the marketing profession, to ensure the
highest possible standards. The Confederation provides a platform for networking
opportunities, the exchange of knowledge and expertise and the continuous
development of professional marketing skills.

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