
Ghanaian consumers reward brands giving ‘relief at the shelf’
Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.
A.M.C. NEWS
By our African Marketing Confederation News Team | 2024
African Marketing Confederation is an honoured guest at World Marketing Forum in Philippines and at AGM of Asian marketing body.
AMC co-Founder and President, Helen McIntee, recently attended the Asia Marketing Federation’s 4th World Marketing Forum held in Manila, hosted by the Philippine Marketing Association.
Photo: Asia Marketing Federation
Held under the theme ‘Marketing Wars 6.0 and Beyond’, the opening ceremony was “breathtaking”, McIntee comments, and included a host of characters from the Star Wars movie franchise – among them Stormtroopers, Princess Leia, Darth Vader and Yoda.
Even guest speakers and panellists were willing to join in the fun, and appeared on stage with light sabres (fictional laser swords from the movie) and Star Wars clothing.
“The conference itself was rich in content and the speakers were both entertaining and educational,” McIntee says.
New AMF office bearers elected
She was also an invited guest at the Asia Marketing Federation (AMF) annual general meeting, held concurrently with the forum, and was privileged to be present when the new President of the AMF, Mr Jack Xin Yao of China, was elected. He takes over the reins from Professor Syed Ferhat Anwar of Bangladesh, who was a guest speaker at the 2024 AMC Marketing Forum held in Mombasa, Kenya recently.
“On behalf of the AMC, we would like to congratulate all the new AMF office bearers,” McIntee says.
Earlier this year, the AMC signed a memorandum of understanding with the Asia Marketing Federation that will foster collaboration, growth and knowledge sharing between the two continents. Among the planned projects is an Asia-Africa Marketing Conference.
“There are many collaborative initiatives planned for the AMC and AMF for 2025, all of which will offer value to our AMC members as we continue connecting with marketing professionals globally,” McIntee states.
Our photo show McIntee (fourth from left) with the new AMF office bearers. They are (from left: Ms Shanshan Li (Secretary General); Mr Roger Wang (First Vice President); Mr Jack Xin Yao (President); Professor Syed Ferhat Anwar (Immediate Past President); Dr Somchat Visitchaichan (Second Vice President).

Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.

Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.

‘Top Global Consumer Trends’ report for 2026 identifies four trends that highlight crucial shifts in consumer behaviour.

The forum is a premier event that brings together marketing professionals, thought leaders and innovators from across the globe.

If you want to win on the continent as a marketer, don’t just scale. Localise, adapt your strategies and stay close to the consumer.

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

While factual reviews benefit readers, writing these reviews can ultimately hinder the authors’ referral and repurchase behaviours.

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

Ronnie becomes Chair at a time the MMA is rebranding and showing a stronger commitment to the sub-Saharan Africa region.

The first Pick n Pay Go store location is Shell Village service station in Gaborone, with more sites to be rolled out in coming months.
Beyond Chance: Maximize Your Winnings with the Plinko game pakistan – 99% RTP & Up to 1000x Multipliers Await. Understanding the Core Mechanics of Plinko
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.