A.M.C. NEWS

AMC flies the flag for Africa at Asia Marketing Federation events

By our African Marketing Confederation News Team | 2024

African Marketing Confederation is an honoured guest at World Marketing Forum in Philippines and at AGM of Asian marketing body.

AMC co-Founder and President, Helen McIntee, recently attended the Asia Marketing Federation’s 4th World Marketing Forum held in Manila, hosted by the Philippine Marketing Association.

Photo: Asia Marketing Federation

Held under the theme ‘Marketing Wars 6.0 and Beyond’, the opening ceremony was “breathtaking”, McIntee comments, and included a host of characters from the Star Wars movie franchise – among them Stormtroopers, Princess Leia, Darth Vader and Yoda.

Even guest speakers and panellists were willing to join in the fun, and appeared on stage with light sabres (fictional laser swords from the movie) and Star Wars clothing.

“The conference itself was rich in content and the speakers were both entertaining and educational,” McIntee says.

New AMF office bearers elected

She was also an invited guest at the Asia Marketing Federation (AMF) annual general meeting, held concurrently with the forum, and was privileged to be present when the new President of the AMF, Mr Jack Xin Yao of China, was elected. He takes over the reins from Professor Syed Ferhat Anwar of Bangladesh, who was a guest speaker at the 2024 AMC Marketing Forum held in Mombasa, Kenya recently.

“On behalf of the AMC, we would like to congratulate all the new AMF office bearers,” McIntee says.

Earlier this year, the AMC signed a memorandum of understanding with the Asia Marketing Federation that will foster collaboration, growth and knowledge sharing between the two continents. Among the planned projects is an Asia-Africa Marketing Conference.

“There are many collaborative initiatives planned for the AMC and AMF for 2025, all of which will offer value to our AMC members as we continue connecting with marketing professionals globally,” McIntee states.

Our photo show McIntee (fourth from left) with the new AMF office bearers. They are (from left: Ms Shanshan Li (Secretary General); Mr Roger Wang (First Vice President); Mr Jack Xin Yao (President); Professor Syed Ferhat Anwar (Immediate Past President); Dr Somchat Visitchaichan (Second Vice President).

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