MARKETING MAGAZINES

AMC magazine brings latest insights and trends to Africa’s marketers

By our African Marketing Confederation News Team | 2026

Strategic Marketing for Africa is the industry leading magazine for deep-thinking African marketing professionals.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website. It is also available in print format through the various national marketing associations that comprise the AMC.

Issue 4 2025 of Strategic Marketing for Africa

Issue 4 2025 of Strategic Marketing for Africa

Issue 4 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro- and micro-environments in which Africa’s marketers must operate. Here’s a selection of content highlights. 

 

How African marketers are learning to adapt and win with AI 

 

The evolution of AI in the marketing field is rapid, ongoing and frequently bewildering. While some marketers on the continent are still dipping their toes into the water, experimenting and tinkering at the fringes, others are forging ahead and have already integrated artificial intelligence into their daily operations and longer-term strategies. 

 

There are challenges, of course – including a dearth of available AI skills, the cost of using premium AI tools and issues of trust – but marketing teams across Africa are already a rolling out AI for customer interactions, media buying, content generation programmatic advertising, and creative enhancements. 

 

In addition to supporting creative and operational processes, the bigger picture for AI in Africa is to harness the collective intelligence of AI for long-term planning and strategy purposes; for extracting data-insight gems that improve market know-how. 

 

AI: A pivotal opportunity to capture Gen Z banking customers 

 

To convert Generation Z consumers into loyal banking clients, Africa’s financial institutions must go beyond conventional products. This cohort is digitally native, entrepreneurial and socially conscious. They demand real-time personalisation, mobile-first experiences and value alignment. 

 

For finance specialists, the intersection of AI-enabled policy frameworks, advanced data analytics and creative financial solutions represents a pivotal opportunity to capture and retain Gen Z as core banking customers. 

 

Charting the shapeshifting of Rwanda’s modern retail sector 

 

A confluence of factors is driving income growth and fuelling the expansion of the urban middle class in Rwanda – and the emergence of the country’s consumer of the future. 

 

To meet this demand, the evolving modern retail sector is shaping itself on data-driven consumer insights, in-depth local knowledge and aligning it to international best practice – providing a backbone for the country’s future ambitions. 

 

Stand by for more international retail players arriving on the scene and elevating consumer expectations still further. 

 

You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read Issue 4 2025 online here.  

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.