Senior marketers invited to apply for prestigious professional designation

By our News Team | 2023

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation to be awarded to senior marketers in recognition of their experience and skills.

“The launch of the Chartered Marketer (Africa) is the culmination of years of hard work by an exceptional team. This professional qualification is the first of its kind,” explains AMC President, Helen McIntee.

AMC News

Photo by Emmy E from Pexels

“We believe we have put together a programme of outstanding quality, and academic and professional rigour. The credential of Chartered Marketer (Africa) will only be awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent. I will be delighted to welcome our first group of qualifying participants in May 2023.”

The Chartered Marketer (Africa) is the first pan-African professional marketing qualification of its kind. 

“It acknowledges an individual’s professional status as one of Africa’s most distinguished marketing practitioners. It validates a commitment to best marketing practices, continued self-development and a dedication to excellence in practical and academic marketing applications in Africa,” McIntee says.

Criteria to apply for the CM(A) designation

The criteria for marketing professionals to apply for the Chartered Marketer (Africa) designation include 10 years’ broad marketing experience – three years of which has been completed at a senior level. Applicants must also have a recognised marketing degree that can be authenticated by a marketing institutional authority and is also recognised by the relevant AMC member country’s national marketing body. 

Applicants need to hold the highest industry or professional accreditation in their own country. Current membership of an African marketing body which is a certified member of the AMC is also required. 

McIntee notes that alternative arrangements can be made if there is not a marketing association or institute in the applicant’s country. The application process includes the submission of a full portfolio of qualifications and experience (PQE).

The range of benefits for professionals holding the Chartered Marketer (Africa) designation includes exclusive access to the AMC Chartered Marketer (Africa) Alumni Club, a listing on the AMC Directory as a preferred supplier of marketing services, and exclusive access to the AMC’s job market page. 

Designees will also receive recognition for accomplishing the highest level of professional marketing on the African continent and they may include the Chartered Marketer (Africa) designation logo on all personal branding materials, to highlight their level of marketing skills to peers and associates.

Applications for the first Chartered Marketer (Africa) programme close on 31 March 2023. For more information, marketing professionals can visit www.africanmarketingconfederation.org/chartered-marketer-africa or email cma@africanmarketingconfederation.org

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.