
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
A.M.C. CONFERENCE
Ghanaian Times | 2025
Between 20 and 22 August 2025, the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will be hosting their annual conferences in the tranquil setting of Ghana’s Labadi Beach Hotel.
The events were officially launched today, 15 May through a live link to Labadi Beach Hotel, Accra, in Ghana. The launch provided a glimpse into conference highlights and opportunities.
Attendees from both disciplines will gather with marketing and ICT specialists to engage on how digital innovation and AI-driven marketing solutions driven by technology are reshaping how brands connect with consumers, which offers new opportunities for engagement and growth.
With delegates and speakers expected from across Africa, topics range from unlocking the potential of Africa’s youth through to end-to-end digitisation of the business environment.

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.