Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
A.M.C. CONFERENCE
African Marketing and Tech Conferences to Shape Continent’s Digital Future
Ghanaian Times | 2025
Between 20 and 22 August 2025, the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will be hosting their annual conferences in the tranquil setting of Ghana’s Labadi Beach Hotel.
The events were officially launched today, 15 May through a live link to Labadi Beach Hotel, Accra, in Ghana. The launch provided a glimpse into conference highlights and opportunities.
Attendees from both disciplines will gather with marketing and ICT specialists to engage on how digital innovation and AI-driven marketing solutions driven by technology are reshaping how brands connect with consumers, which offers new opportunities for engagement and growth.
With delegates and speakers expected from across Africa, topics range from unlocking the potential of Africa’s youth through to end-to-end digitisation of the business environment.
Momentum Group appoints chief marketing and communications officer
Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.
AI and algorithm-led engagement among the challenges facing marketers
AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.
Absa bank launches pan-African campaign with athlete Eliud Kipchoge
The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.
How traditional trade is being reimagined, but remains ‘traditional’
Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.
How luxury brands become a source of meaningfulness for employees
Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful
Redefining honesty in a crisis: Why truth alone is not enough
Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.
Lesotho bank’s culturally intelligent campaign beats bigger rivals
In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
Global study of marketers and agencies is coming to Kenya for first time
CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.
Huge African and Caribbean trade potential can be unlocked, study finds
Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.