Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
A.M.C. MEMBER NEWS
Annual MAZ convention examines ‘The Future of Marketing Excellence’
By our African Marketing Confederation News Team | 2024
Impressive speaker lineup as Zimbabwe’s marketers gather for their association’s 15th annual convention in Victoria Falls.
The 15th Annual Marketers Convention of the Marketers Association of Zimbabwe (MAZ) gets underway today (Wednesday, 23 October) at the Elephant Hills Resort in Victoria Falls.
A scene from last year’s convention. Photo: MAZ
This year’s theme, ‘Disrupt to Redefine: The Future of Marketing Excellence’, will guide discussions on the ever-evolving marketing landscape. The convention brings together a diverse range of professionals – including senior marketing practitioners, business leaders, sales experts, and communications specialists from Zimbabwe and neighbouring countries.
MAZ has put together impressive lineup of speakers to tackle key topics related to disruption and marketing innovation.
Paul Makaya, Founder and Agency Head of Bergast House, will deliver a talk on ‘Disruptive Innovation in Advertising: Redefining the Ad Landscape’, focusing on strategies for keeping brands relevant in a fast-changing world.
Vinod Sharma, CTO of M-Pesa Africa and a leader in fintech, will present on ‘Disruptive Technologies and the Future of E-Commerce’, providing insights into how technology is transforming the digital marketplace.
Dennis Mambure, Head of Marketing and Corporate Affairs for Absa Bank Botswana, is scheduled to discuss ‘Global Trends in Disruptive Marketing: Lessons from Leading Markets’, focusing on the marketing shifts from major global economies.
Additionally, Agrippa G.R. Mugwagwa, Managing Director of Xarani, the fintech arm of FBC Holdings, delves into ‘The Rise of the Digital/Disruptive Business Model’, analysing the impact of digital transformation across industries.
Unaiswi Nyikadzino, Lead Consultant at StandOwt, shares insights on ‘Driving Business Model Change: The Marketing Advantage’, highlighting how marketers can lead business model transformations.
Furthermore, Eng. Kudzai Chikumbirike, Group Executive Head of Cybersecurity and RegTech, will speak on ‘Ethical AI and Responsive Data Usage’, emphasising the importance of responsible and secure data management practices in today’s marketing world.
Rounding off the keynote speaker line-up is Mabel Mung’omba, CEO of Belcomm Zambia Limited. She explores ‘The Revolving Role of the CMO: From Marketing to Business Leadership’, discussing the expanding role of chief marketing officers in broader business leadership.
The Annual Marketers Convention has long been a prestigious event in Zimbabwe’s marketing calendar. Last year’s event, also held at Elephant Hills, was themed ‘The Future is Now: Marketing, PR, and Communications Winning through Sustainability and Innovation’, where thought leaders shared insights on achieving success through sustainable and innovative practices.
You can follow the convention action on the MAZ Facebook page here.
Self-service dispensers a pilot that won’t be rolled out, says Shoprite
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
African consumers reward brands that feel familiar in a meaningful way
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
How to win social media shares and influence the fast-food market
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
Nigeria’s once-popular Okin Biscuits brand is planning a comeback
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Tiger Brands pushes bread-on-the-streets strategy for Albany brand
Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
SA’s new radio measurement survey approaches first full annual sample
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
Call for nominations to decide Tanzania’s most talented marketers
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.