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EXECUTIVE APPOINTMENTS

Authentic Brands Group makes its first senior African appointment

By our African Marketing Confederation News Team | 2024

Warren Bowers, who has experience with the likes of Adidas and Reebok, becomes General Manager for Africa at Authentic.

The United States-based Authentic Brands Group has announced the appointment of Warren Bowers as its General Manager for Africa.

 

In his new role, Bowers will spearhead the company’s expansion strategy across Africa, cultivating strategic partnerships to drive long-term value and growth for its portfolio of well-known brands.

Warren Bowers. Photo: Supplied

 

Authentic Brands Group is a brand management company headquartered in New York City. Its holdings include various apparel, athletics and entertainment brands, which it partners with other companies to license and merchandise.

 

Its brands include Billabong, Airwalk, Arrow, David Beckham, Dunham, Greg Norman, Reebok, Quicksilver and Vision Street Wear.

 

Proven track record of success

 

“With more than 25 years of experience in the fashion, outdoor, and sports sectors, Bowers has a proven track record of success in assembling top-performing teams, progressing from managing director to overseeing retail, wholesale distribution and licensing responsibilities,” Authentic says in a media statement.

 

Bowers’ previous roles include serving as the Managing Director at Bounty Brands, as well as Senior Retail Director at Adidas.

 

“The African market presents a tremendous opportunity for growth, and I am excited to work with our partners to expand our brand presence, drive long-term growth and create lasting value in this diverse region,” says Bowers.

 

Adds Henry Stupp, Regional President at Authentic Brands for EMEA & India – Lifestyle: “This strategic appointment underscores Authentic’s commitment to expanding its presence in emerging markets worldwide, where our brands can lead.

 

“We had the privilege of working closely with Warren during Reebok’s launch across Africa and are excited to welcome him as Authentic’s first team member based in the region.”

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.